Just 99 Cent Shop

Don’t let the name of this store fool you. «Just 99 Cent Shop» is what we call in the business, «a place that names itself something that sounds like everything in it is just a certain amount of money but really, has other things they sell that cost more.» Oh yeah… we throw that term around a lot in the Branding and Identity business.
That said, this store offers a lot of crap… I mean stuff… that IS in fact, under 100 cents. With quality to match! Located in Mayfair, and midway between the Safeway and King Soopers, there isn’t really another place quite like this where one can get off-​brand pink dish soap or smelly candles. Or some brand of potato chips NOT carried at either Safeway or King Soopers.
The store also stocks a large selection of what I call, «disposable tools» that you use once (if lucky), then discard because after you use them they are broken. But be forewarned, some of their higher-​end tools can be expensive if they came from China and are coated in superior-​quality lead paint. I would say you should expect to pay 200 to 300 cents for these special products.
And speaking of quality, lead-​based coatings from China, this place is a toy-​store dream for the kids! Instead of GI Joe, there is Fighting Frank. And who wants to pay 2000 cents for a Bratz? Here, you can get a Stinkeez for only 150 cents! And the heads come off too!
Just 99 Cent Shop is a true Mayfair institution that has come to the rescue over and over for last minute birthday and anniversary gifts! You don’t want to know how often this store has saved my marriage!