I probably won’t shop here any longer. Online prices are exceptionally cheaper. For instance the«Optimum Nutrition: Essential AmiN.O. Energy» you get at GNC for some $ 35 with a gold card it is around $ 32 w/tax. Search for that in google, and in their shopping results multiple outlets will have this same price.(I’ve been warned one of the online places sells expired products, beware.) If the difference was a few dollars I’d continue to go to GNC, to support the local establishment and their employees. However. Everytime I buy this supplement from there, which I do frequently, I’m spending an extra $ 12 dollars.($ 36 extra dollars in just two months! $ 216 in a year!) Not to mention they do not sell a 65-serving size which is the same exact price($ 35) online as the 30-serving size in the GNC store. Albeit this is just one specific product; I imagine the case would be similar for other products. I will add tho: the people who work there are extremely helpful and knowledgable. So if you prefer human interaction over cheap prices, I’d definitely go there.