Zoe & Co

I went here specifically to find a sports bra. I did what the website asked and made an appointment. I was seen right away and brought some bras to try on. After 10 minutes the girl working there came back. Apparently she was the only one working and had three appointments at once. In the mean time, I heard two customers come in the door that did not make appointments ahead of time. They waited about10 minutes and were attended to before I was even finished my scheduled appointment. I feel as though I was ignored and the other people were tailored to. If I was willing to pay top dollar for a bra I should have at least been given some attention while in there, especially because I took the time to make an appointment.

Even though the sound bite that «70−82% of women are wearing the wrong bra size» has been used everywhere from Cosmo to Oprah to Chelsea Handler to Time Magazine, it still took some convincing to get me to go to Zoe & Co for a proper fitting. My friend, who finally convinced me, went from a DD to an F after being fitted and while she did not use the phrase «changed her life,» she had enough positive things to say to get me in the door.
First, the fitting itself is free and second, they carry a number of reasonably priced bras — I saw prices from $ 21 to $ 119 in my dressing room. I experienced no pressure to buy anything. I walked in mid-​afternoon during the week, but you can also call ahead and make an appointment.
To quote Time Magazine, «bra fitting is not sexy, it is scientific.» A very nice and professional young lady took my measurement and had me try on their «standard» fitting bra to discover my basic size. You’re never actually topless, you always have a bra on. Then she explained to me how to actually wear a bra, where the straps and the cups and the wires and things should go — how to put yourself into the bra and not just strap it on. Hanging in the dressing room were a couple certificates and continuing education credits for bra fitting training classes — these ladies are in it because they want to help you find the right bra.
After determining my size, she brought me at least 30 different bras to try on. She left me to try them on, but was never far away. Whenever I found one that I liked, but couldn’t seem to get the right fit with, I would just call her name and she would be right over to help me figure out if it was user error or to grab the same bra in a slightly different size. At the end, I probably had close to fifty bras in my dressing room. Bras are like any other piece of clothing — different brands run differently. I had worn a polo shirt, and she brought me a low cut v-​neck so I could see what bras would look like in that style as well.
While I picked out several bras that I liked, I only bought one. However, the others are filed away on my card so that I can go back and skip the trying on process — or I can suggest to someone that new bras from Zoe & Co would make a nice present…
Of course, they carry more than bras — panties, bra discs, tights, etc — all the accessories you might think go with bras. A great place to go for a bridal shower gift!