Broadway Wine Merchants

A few weeks ago, I was traveling through Oklahoma on my way from the east coast to the west coast and wanted to get a particular beer. I called the store to see if they had it and when the phone just kept ringing, I hung up. I was so surprised when I got a call back 5 minutes later saying that it seemed they had missed my call!
When I got to the store the service was awesome, and the gentleman at the counter even asked if I was the girl who had called the night before! He asked me about my trip and overall was very cordial. The selection was awesome and if I ever go back through that way again and need to pickup some beer, I would definitely stop here.

This guys are great. Best wine store by far. Amazing service and advice on wine selections.

I am relatively new to Oklahoma and for some reason only recently stumble on to Broadway Wine Merchants. I found myself wandering and my shopping list growing as I did. They have a fantastic selection of wines and whiskeys in particular. I took me about 15 minutes to full comprehend the whiskey selections and another 15 minutes to decide which one to try. They look to become my go to wine store in OKC.

I have been shopping here since a few weeks after they opened. Every employee has been extremely helpful, knowledgeable and friendly. I have bought some real fine high ABV beers here from places such as OK, (many) USA, BE, NL, GR, UK at BWM. Also, bought wines from $ 8 – 20 range upon their recommendation. They were always very nice tasting and they had a pleasing selection. I usually ask for Rhone style reds (any country) Grenache, Syrah, but they also have good selection of Malbec, Tempranillo and of course, Cabernet Sauvignon! Their recommendations usually have me wanting to buy that wine again.
I attended a few (3?) wine tastings hosted by them in the Spring of 2015. They had the owner from Elyse at one of them and excellent reps from the local distributers at the other tastings.
Highly recommended business. Good job by Dave, Adam, Josh and those who were there in the past.

Extensive selection of small production boutique wines; more than 600 beers, and an unparalleled selection of spirits and liqueurs. Something you can’t find anywhere else? They will track it down, and even get it brought into Oklahoma for you. One of the top liquor store experiences I’ve had.

First and foremost, this place was a refreshing reminder of how important great customer service is. If you’re looking for a clean, classy and not pretentious place to pick up some good wine or beer, you are welcome cause I found it for you. Not only do they have an excellent selection, but they have offered to special order something for me two out of the handful of times I’ve been in. This place is great. Go give them your money.

I hate to call places to see if they have a particular item in stock, but I decided to call here as I was having a lot of trouble finding a particular Oklahoma wine. Well, the guy who answered the phone was not only super-​friendly and helpful, but he had the wine in his hand and walked toward me after I entered the store about ten minutes later! I felt like a king in his castle, and it was my first time there… I bought another bottle! Very pleased with the selection and service, and I really won’t mind spending a few more bucks here knowing I’m going to have a pleasant experience!

Certainly a great place to pick up wine. It is a great addition to Automobile Alley. The staff is very helpful. I went in one weekend afternoon to get some wine for dinner and asked for recommendations. He asked what price range and pointed out a couple of bottles. I got them all and was happy with the choices.
This also sells liquor and beer so it not only wine. Just want to clear that up.
It is great if you live in the area or if it is on the way from somewhere you are going. There are other great liquor stores but this place is one the best.

Wow, what a great place. I’ve been driving by here for the past 7 months thinking to myself, «Self, are they open? Hummm… can’t tell.» Well finally we dropped by. It’s the anti-Byron’s! Neat, clean, outstanding customer service. The beer selection is out of this world. Wines looked very good too. They also have a small, but very good selection of «craft» Bourbons. «Yum, Pete like Bourbon.»
The only thing that would make it better for me is a wider selection of liquors.

Why had I never been here before? The staff is knowledgeable and the inside is unlike any other liquor store I’ve been to in OKC. Other liquor stores here make you want to get in and out as quickly as possible but at Broadway Wine Merchants I felt safe to browse to my heart’s content and that is exactly what I did. I love their selection of beer. I definitely saw some singles that I’ve never seen anywhere else and I bought some new favorites as recommended by the staff! The prices are a little higher than, say, Byron’s Warehouse, but that is to be expected. I do not know why it took me so long to try this liquor store but it is my new favorite and I will go back the next time I’m downtown!

Great staff, beautiful store/​location, but a bit pricey. I will echo the sentiments of my fellow Unilocalers and reiterate that the people who work here know what they’re talking about, are always very friendly, and are customer service oriented. The store it self is clean, organized, well lit & designed. I go here primarily for craft beer and they have a very good selection. I can’t speak to their wine selection since I don’t drink that much of it, but they do a very good job staying well stocked with local brews from COOP, Choc, Battered Boar, Prairie Artisan, etc.
The one and only bone I have to pick with them would be regarding their prices. I bought a total of four 22 ounce bombers of Prairie Artisan beer from them, and then went just a mile down Broadway to Byron’s afterward for something else. Much to my dismay I found the same bottles of beer for sale there for two and three dollars less per bottle.
I prefer the atmosphere and customer service at Broadway over Byron’s any day, but after tax, buying the same beer from Broadway cost me over $ 10 more. I know this because I bought the exact same beer from Byron’s then went and returned the unopened bottles to Broadway and got a full refund.
I understand Broadway is smaller and probably has higher overhead than Byron’s, and I’m willing to pay an extra buck for it, but if it’s going to save me $ 10-​$ 15 every visit, I’m willing to hunt for my beer and put up with a few smelly homeless people.
I will still go to Broadway but at this point I will probably call Byron’s for a price check before I make a purchase. The price hike is the only thing preventing me from giving them 5 stars.

This wine shop/​liquor store is my absolute favorite. Not only is it conveniently on my way home from work but the staff is super friendly and really knowledgable. They will even special order bottles that are hard to find.
This place is super fantastic!

If you want excellent customer service provided by people who really know their s&#t, this place is for you. If you are on a strict budget and want to find the best deal, period, you should keep driving north to 23^rd street.
My favorite part of Broadway Wine Merchants is that I can walk in, give them a price range and a wine type or flavor and they immediately present me with 3 options. And their selections are usually spot on. My second favorite part of Broadway is that they carry beer from my corner of the earth — Cajun Country, LA. Any store that will allow me to buy Abita Strawberry and LA 31 Biere Noir OUTSIDE of the bottom of the boot (that’s what we call South Louisiana, for those that don’t know) will always have a special place in my heart. They also have free monthly wine tastings that are mmm, mmm, good.
The only reason why Broadway gets 4 instead of 5 stars is that they are a little pricey. I recently found a $ 27 bottle of pinot noir that goes for $ 22 in other liquor stores. However, as long as their employee are knowledgeable, friendly, decently paid, and they continue to support south Louisiana by stocking its beer, my booze money will go exclusively to them!

This is a great place and the guys who work here are friendly and helpful. I never remember what I’ve had and they’ll take the ten minutes I need to walk me through the store, helping me pick out a nice bottle of wine, beer, or spirits.
Getting kegs of Coop from them has been no problem, so nice bonus there. I do believe this to be the nicest shop of its kind in the city, thus earning them the covetous five star review.

Unbelievable selection! They had every wine on my list that I wanted to try out. Really doesn’t feel like your normal liquor store. Feels like it belongs in Austin or Denver. Very cool and the employees are super helpful.

I am so lucky to have this little shop as a stop on my short jog home. I don’t think it is any coincidence I got a lot more into wine when this little hub popped up. They have a great selection for such a small place, and anyone on their staff can tell you a great deal. The location is exceptional: right on Broadway in Automobile Alley, in a renovated historic building. They employ local musicians, and since liquor stores here are required to close at 9, the guys can work and still make their gigs (genius)!
The owner, Ian, is very personable and is there about 80% of the time, as far as I can tell from the times I’ve been in. They’ve changed up the layout in the last year or so and that has enhanced the experience. The only think I sometimes wish for is a better selection of ‘pizza wine’, something truly affordable to pair with a pared-​back meal.
Here’s some food for thought, fair citizens of the OKC. We complain a lot about our liquor laws, and in some cases lobby to have them changed. And I know they are a terrible pain. But if we work hard so that we can buy wine and strong beer in our supermarkets, will our little guys, who worked hard and remodeled buildings and invested in our communities be able to survive? I hope so. For now, I’m content with my extra stop to say hi to my nice friends who do a great job selling me good beer.

Great wine and beer selection. They’ve always been really helpful and the layout and renovations to the building our a plus, plus as well.