Sub-Zero and Wolf Showroom Chicago, Merchandise Mart

Perhaps the most amazing thing about this place is the fact that I walked in knowing very little about anything that I was looking at, and left wanting most of it. Located at the end of one of the hallways in the lower level of the old post office, this place is totally magic and will convince you that you need two or three ovens in your kitchen and a gigantic refrigerator that matches the wall décor!
Full disclosure, we were going here to drool at the ovens more than anything, however we came out with a good understanding of why the brand does what they do, and many of the things they offer. We learn that everything is a standard size, 24 or 30 inches across, so that you can interchange many of the items. It makes sense, was just something we never heard before.
The breath of offerings they have is pretty incredible and the gal who helped us kama Sara, was very knowledgeable. A lot of the stuff does the selling by itself, but she definitely knew the high points to hit and was super low key about it. It was nice to feel like she was just telling us about it rather than selling it to us.
The full kitchen and full bar set ups were quite impressive, and apparently they have monthly cooking demonstrations where someone will actually make you food on the item you are looking to purchase. Pretty sweet deal in our opinions.
The most impressive thing we saw was the steam convection oven, which reports to be able to cook phyllo dough wrapped ice cream without melting the ice cream. If we’d actually seen that in person I may have just bought it there and tried to install it in my car.
The informational stuff that they have available was very good for planning purposes and the set up here is very conducive to actually seeing what things look like in a variety of different kitchen layouts. Great store to browse, especially when the kids are at home with Grandma!

As we in the beginning stages of planning to remodle our kitchen we stopped in here after visiting the competitor. Lovely showroom, impressive fridges and coffee wall mount.
Signed us up for the cooking demo online which fills up fast. We actually lucked out that someone canceled. There were a lot of people there of which most seemed to be designers than actual homeowners. The demo was very impressive and we learned a lot about their appliances. Full meal provided including, pizza, scallops, steak, veggies, desert which was all complimentary.
Upon leaving we were given a very nice cutting board and folder including the appliances we are interested in. We are better informed upon visiting their demo.

Attended the cooking demo and had one of the most informative and well prepared meals in a long time. Sure, I understand that the intention is to sell Wolf and Sub-​Zero. Yet, the chefs were engaging and prepared an exceptional dinner. If you are considering a higher end kitchen design, worth your time to attend the demo.

This showroom is absolutely gorgeous, and you can’t help but want to buy everything in it. Everyone I met who works there was so friendly and helpful. I attended a cooking demonstration where the chef prepared a meal for us and explained the benefits of each appliance.
It was informative and fun, but what I really loved was not only their sincere desire to help you understand the appliances so you can choose only the ones that are right for you and the way you cook; but I they showed me how to use appliances that could really transform the way I entertain at home.
Today, I make things that are easy and quick so I don’t have to be a slave in the kitchen while my guests are having fun in the next room. But with their appliances, I can make things in advance and they’ll taste like I made them that moment, which means I can entertain the way I want — showcasing all of my family’s cherished recipes — even the complicated ones. Now I can entertain AND spend time enjoying conversation with my guests, without being a slave to the kitchen. I can’t wait to go to another demonstration and see what else i can do with their appliances.
If you’re looking for the best appliances and knowledgeable people to guide you in making the right decision for YOU, this is the place.