Just Indulge

Love that they carry intelligencia coffee. I had the complete indulgence custard which comes with choc. Strawberries and bannana. Yummmy. Helpful staff too

I just got off the bus and I wanted a little bit of milk so I went into «Z» liquors cause they have lots of liquids. I smiled at the man at the counter and said «Hi» even though my headphones were on. They didn’t carry milk so I picked up vitamin water, cause I felt like I would want that later. I took of my headphones and made a nice and friendly purchase.
I put back on my headphones and walked down the street still wanting plain milk; so that’s where I went to «Just Indulge.» Grant it I went in with headphones but no one was there at all that I could see. I was real quick and looked at there to-​go milk selection. Just strawberry and chocolate. Both delicious but not what I wanted. So I left. I was in there for a quick thirty seconds.
Walking slowly and happy down the street after a half a block my vitamin water gets aggressively taken out of my hand. It was like a robbery! Of course I take off my head phones and say «What the F***» (this next part is not verbatim but it’s very close. But I’m going to put quotations for fun)
She said «You took this from my store.»
Me «No I f****ing didn’t I got this from Z liquors»
She «I carry this in my store»
Me «Do you want to go to Z liquors right now? I will show you that I bought this.»
(I grabbed he bottle back. And she starts backing off.
She said «Next time you walk into a store you better say something»
Me «I didn’t fucking do anything» (I curse when I’m mad)
She «Next time you come into a store you better watch out»
Honestly she was yelling at me like I went around and stole the register, I’m not making her mean enough!
I left that situation me so mad. So mad I had to Unilocal.I never do this to a business. She could have tapped my shoulder rudely and in a mean way asked if I took it. Either take it from me or go two doors down and ask the store I bought it from and give my a whole «Sorry just checking. I have to protect myself kind of thing.»

But I am upset at one thing and one thing only. All she had to do was apologize.

I am so shocked that this place is so empty all the time. Yes, I think Just Indulge is a little confused in its product offering, but everything that they have from smoothies to popcorn — is pretty delish.
Many reviews mention great service and I totally agree. Not in many places will the person behind the counter let you know that what you are trying to order — will not taste as good as what her suggestion will be. I was glad that I put my fruit smoothie into her hands — it turned out delicious!
2 others great things about this place — their bagels (fresh and just lightly toasted) and their walk-​up window. Perfect for when you are walking by with some dogs that you are not able to just tie up outside the place and run in.
Please come and indulge this place a little more so it stays in the neighborhood!

A cute stop in Wicker Park! Best Red Velvet cupcake I’ve EVER had.
Right when I walked in I saw three types of cupcakes and I automatically felt the drool coming. I got a shot of espresso (needed the caffeine) and wow, that red velvet cupcake was delicious. My girlfriend and I split it. It was fresh, rich, and it had a cheesecake baked right in the middle of the cupcake, what a delicious surprise!
Service was slow as only one guy was working behind the counter but he was apologetic and trying to work as hard as he could. Only three tables were available to sit and it was a small place but what a perfect stop to get together with a friend or stop in between a day of shopping. I saw some game boards in there too so I’m not sure people come back again and again. I know that I will for a cupcake with coffee! Completely worth it.

I wish I could give this place 10 stars. I came here tonight jonesing for strawberry shortcake, but they were out of shortcake. :-(
No problem, I ordered my second favorite thing, a Peanut Butter Fudge Sundae. The owner was so apologetic about being out of what I wanted that she gave the sundae to me for free!!!: -)
Nobody does that anymore. What is this, 1923 at the corner soda shop?
Even a free sundae wouldn’t be that great if it sucked, but the custard here is very delicious. Rich, creamy. Lots of different kinds of mix-​ins. I’m so glad summer is here. I will come back over and over again!

I found out about Just Indulge while searching for an ice cream shop near my workplace. Seemed like a good place to try, even tho I’m not a huge custard fan, unless its homemade.
Inside seems cute. A little cluttered, but clean and comfortable. Friendly staff, not too crowded. I really only came in for the desserts, so I went in and ordered a gelato sundae.
Here begins the let-​down. (This was my first visit and it was so disappointing I don’t even remember the sundae flavour I ordered!) The sundae came out in an overly large, too-​shallow clear plastic to-​go dish that more resembled a take-​out container lid than a dish. The spoon was very flimsy and actually made eating the custard difficult. Not to be too bitchy about it, but it ties into the entire experience.
THe sundae was HUGE with a disproportionate amount of custard to toppings. WHo can eat ²⁄₃ pint of vanilla custard if there’s just a sprinkle of toppings? The custard itself was not so great. Like I said, not a huge fan of custard, but I’ve had some I liked and this tasted almost chalky. Maybe not frozen properly? Not sure but it made it even harder to eat.
And the toppings just made me sad. I mean, its called «Just Indulge» right? So WHY oh why is the fudge sauce like some corn syrup based slurry reminiscent of the Smucker’s available at every grocery store in the city? THat was very disappointing.
BUT I like to give benefit of the doubt so I just tried them again today. THis time I tried a sundae with ice cream instead. Butter pecan. It was bad. The ice cream was slimy, and the pecans like tiny pieces of rubber. Same dish, same flimsy spoon, same skimpy drizzle of run-​of-​the-​mill fudge sauce, same gigantic portion that I can’t possibly finish… Sigh.
I don’t even want to try anything else. I’m left to doubt that anything is made from scratch here, or if it is, it is not made with care. I really want to support my local businesses and if I find myself in need of a coffee, I would step in probably. But for desserts they’re right out. Sorry, Just Indulge. You’re not indulgent, you’re just generic.

I had a Groupon laying around for months for Just Indulge, and finally got around to making my way over there recently.
I can’t really complain about much on my particular visit, since I basically got two ice creams for free with the Groupon, but if I were in a situation where I was paying, I probably wouldn’t go out of my way to come here again. And maybe that’s my number one complaint — it’s just out of the way for me — as well as very little nearby parking available. I had to walk three blocks from my car.
Also in terms of the pricing, it’s just about the same overpriced stuff as every other ice cream shop in town, without much special going on. If you live within a few blocks, go for it. Otherwise, there’s probably a better place nearby.

First and most importantly, a big THANK YOU to the tall, muscular, and incredibly hot blond-​haired man who for some reason chose to work on his laptop for hours at this ice cream shop. I enjoyed undressing you with my eyes twenty times over while my friends and I sipped root beer floats and played Boggle.
Um, other than that? The floats were great — big and filling and topped with plenty of cream vanilla ice cream. I’d definitely get the regular vs the large, because even that is a lot to handle.
Also loved that they had comfy well-​loved easy chairs and board games, which the girlfriends and I took full advantage of.
Oh, and that hot dude. Had he asked for my number I would have given this place five stars.

I sometimes swing in here after a run in the mornings. The place is nice but just very bland. They didn’t try to hard on anything which I guess is the Bucktown way. The food is average, but the sweets are great and the coffee is good. I like stopping by because its a relaxing place to think, although this past time when I was in there it was like 85 degrees.
Come for the sweets, the coffee and to unwind. You will enjoy it.

Chocolate, CUSTARD, Coffee!
All I saw was «custard». What makes custard so darn good? It’s notably richer, smoother and super creamy compared to any other frozen dairy treats out there, ice cream & frozen yogurt specifically. The addition of egg and heavier cream gives it it’s unique flavor and richness.
I have a slight obsession for custard, so I bee-​lined it to Indulge to… well, indulge of course. I blame it on my Wisconsin roots, home of the best frozen custards ever (see my reviews for Kopp’s and Oscar’s).
Two choices, chocolate or vanilla. Then I had the option to concrete it with a mix. I went with a chocolate base with cookie dough. It was presented more like a sundae. Scoop of custard topped with cookie dough bits, no concrete blending process… but they still called it a «concrete».
First bite impression = this cannot be custard! While the flavor was super rich chocolate, the texture was NOT super creamy. Looking more closely at my «custard» covered spoon, I could see little ice crystals. Custard never has an iciness to it EVER… false advertising there.
2 stars because I was pretty disappointed with my «concrete custard»…two words they failed to deliver on. Not what I expected to receive at all. I should have gone for frozen yogurt farther West, down North Avenue.

A Groupon brought me to this place, and their friendly servers and extensive menu will get me to return.
The menu has something no matter what your sweet tooth is after. All sorts of frozen yogurt and ice cream creations, along with coffee treats, smoothies, popcorn, and even some breakfast and lunch items.
I ended up deciding on a White Chocolate Mocha, along with a rice crispy treat dipped in chocolate; pretty decadent, if I may say.
Lastly, we go to enjoy our treats with free wifi at a corner table with a nice view of the people going by. Definitely plan on returning sometime.

One thing that I like about my job is the fact that I can work from home. The only problem is I am not that good working from home. I find chores and activities to do around the house. So, where do I go when I need to get some work done?
Just Indulge!
Sure I could talk about how yummy the sweets are but I really only partake in coffee, free wi-​fi and the occasional milk chocolate turtle :-) The staff is very friendly and the environment is cozy yet spacious and a great environment to spend a few hours when you need to «work from home»

Just Indulge gets high marks for unique bakery and sweets. I had the chocoloate covered rice crispie bar and it was as big as a blackboard eraser. Decadence! (That made me think of «Dead Can Dance»…sidetracked.)
The space at Just Indulge and service is somewhat lacking. Are they trying to be modern and spare, or comfy (with couches and chairs strewn about)? J.I. is confused. It just doesn’t feel very inviting to me. Good for when you’re in the neighborhood, and your Sweet Tooth is leading you by a leash.

I love love love the soy ice cream! The shakes are sometimes spotty, but that is because they aren’t the easiest to blend. Some of the employees are good sports about it, but some you can tell really don’t want to blend those shakes. I guess I can understand that. However, there is one person that works there that never smiles and doesn’t seem to even want to serve anything on the menu. That’s the only reason I docked off one start. Everyone else there is pretty great :)
Also, the internet doesn’t always work. Just a tip for those who are wanting a wi-​fi spot.

They are SO nice in here!
I’ve really only had coffee and an occasional cookie here, but I have to say that the service at Just Indulge is super. Everyone who works here is super nice and friendly. This spot is the epitomy of service with a smile! the coffee is tasty and reasonably priced.
Thanks for such a refreshing attitude!

So I’ve been working in the neighborhood for 2 years now and never thought to patronize this place, mostly because of the appearance of the façade and its very contemporary style for a Pastry, Coffee, Custard, and Ice cream shop. But one day a few weeks ago I was craving a coffee and had enough of the extremely unfriendly folks at the Gallery Café across the street, would it kill them to smile every once in awhile??? Anything had to be better than the lack of customer service. One day I made my way across the street to Just Indulge.
WOW, I truly wish I had not judged a book by its cover for the past 2 years, shame on me. I’ll admit when I’m wrong, no problem.
Talk about the friendly, happy staff!!! They don’t have to be nice, they don’t have to smile, they don’t even have to offer you a taste of their first batch of Custard that morning but they do!!! And in this day and age when Customer Service just doesn’t matter to a business anymore, you have to applaud them for just doing their job with such a good disposition. The guy behind the counter gives great Customer Service and smiles often. Thank you!
I’ve now been coming in once a week now. The custard is really good but I try not to eat it for dietary reasons. :) The coffee is also very good, all the candies and cookies and cupcakes and caramel popcorn look so good. I was tempted once and got the Carrot Cake cupcake, very moist and tasty. (What? I’m not perfect, I get tempeted)
As for the décor, it is a little too contemporary for me but it was very comfortable. It’s nice and quiet and there is always seating inside and outside. I would really love to see a slight overhaul on the décor, maybe a much better, cozier and friendlier version of that place across the street. :)
Keep up the good work, think about re-​branding some. More people need to know you for who you really are.
This is a must when you’re in the area!

Disappointment #1 of the day was Hot Doug’s being closed. Disappointment #2 was Scooter’s being closed. Having set my heart on custard, a quick Unilocal search pointed me to this place. It was either this or a place in Pilsen that hadn’t had any reviews since 2007.
The custard just isn’t as good as Scooter’s. Now, anything tastes decent when you dress it up with almonds and M&Ms, as I did here. But the custard itself is thin and not creamy, and not as sweet and flavorful as Scooter’s. It’s kind of like the Bud Light of custard.
I don’t like the space either: it tries too hard to be slick and hip, and it’s too cavernous and cold to be welcoming to sit down. Actually, they have very few seats anyway. However, they have a great leather armchair in which I could easily fall asleep. I should have stolen it.
The clerk could have used some lessons in smiling, but she was wearing a low-​cut shirt, so I just looked at that instead.

I haven’t had any of the sweet treats at Just Indulge, but I LOVE the coffee. The kind people working the register are always incredibly nice and attentive. I live in the neighborhood and will choose this place over Starbucks any day.
I plan to try the custard one of these days. It looks great, and they have a soy cappuccino oreo option. That sounds positively delightful.