Helzberg Diamonds

I took my watch (Nixon, The unit SS) value approximate $ 200, to get the battery replaced for the first time. Cost for the battery replacement ($ 10.91). About 3 months after the repair (100 meter rated watch) and a day of 3 foot Wisconsin Dell’s water fun with my gf’s 6 year old, I noticed my watch started to dim and flicker. I take the watch off and to my amazement the back of the watch was loose. So I use my thumb and it spins. Now if you know anything about watch backs you would know this is a big no no. For the back of this watch to come off, you would need a tool, not a simple twist with the pressure of my thumb. So as I spin the back of my watch, the back pops off and so do several pieces. PIECES? Yes, pieces. The watch battery clip was broken, as well as a broken wire. So, at this point, the only thing that makes sense was when I got my watch battery replaced. Why else would these PIECES be broken? No worries, it’s reputable business right? Helzberg diamonds, they stand by their work, right? Nope. After my watch was sent in to see if they can «fix» it, 2 – 3 weeks later a gentleman by the name of Samual told me «the damage was done after the battery was replaced»… really? «So unfortunately we can’t help you» in order for your watch to be fixed it would cost (I think he said $ 230)” definitely over $ 200. Keep in mind my watch is only worth $ 200. Now if this was just any watch I wouldn’t care, but this watch was a present. I liked this watch. It was special. I own many watches, watches worth well over the value of this watch. But what really gets me, is that a reputable company like Helzberg diamonds won’t replace my watch. It was the unskilled hands of the repair lady (Nadia L) that didn’t know how to fix my watch and the obvious fumble of this company to not inform me (before they «fixed» it) that if they were to fix it, my DIVE watch would not be guaranteed for future water use.
With this kind of customer service, what would you trust in their hands?
Edit: as of 7−24−14. I was contracted by management, and they agreed to replace the value of my watch for replacement. In the end I am happy with the resolution, however the time frame and the way it was done was little to be happy with. This is why I changed my star rating from 1 to 3 stars. 2 stars off for obvious reasons.