Fix

I’ll give the Pros first, because there’s less of them. They carry brands I love, like Gryphon and Rag&Bone. Their style is trendy, but not over the top. Good spot for the rare fashionable Midwest men. There are some occasional great finds! (not that these finds can’t be found somewhere else)!
Cons:
I live across the street from Fix, so I could be one of their best customers, but… I’m not. The staff makes shopping an unbearable experience. I’ve gone on several different occasions, hoping they’d redeem themselves. I really don’t appreciate their half-​assed attitude and assistance. The last time I was there, I was greeted immediately with an «uhhh, so are you just browsing?» How about «hi»!? I’m not surprised that there are such good reviews by men. Definitely witnessed their talents in working with guys.
I’ll stick to shopping at Nordstrom and Barneys!

Great store! A more limited selection of brands, but what they do have are some of the best. I was able to scoop up a pair of Rag & Bone RB 11’s for $ 50 dollars during their denim sale.
The most impressive part of the store is the customer service. Both owners are very knowledgable and attentive without being pushy. One of my biggest gripes with some stores is that they don’t just let you shop, and Fix brings a much more comfortable environment. I’ve received E-​Mails thanking me for my purchases and notifications when a specific product I’ve asked about came into stock.
Love having these guys in the West Loop!

Two words: Newclothing wear.
They carry my brother’s men’s casual line there…’nuff said.

What a fantastic store! I stopped in last night during the craziness that was the Guerrilla Truck Show. The store was hopping as much as the street was. I loved nearly everything they had. Even though I wasn’t able to shop seriously because I was with a group of friends and we were all anxious to explore Fulton Market, I will definitely be back to this little gem of a place. Adorable dresses, fun jewelry, and everything else a girl could want.
HUGE shout out to Maggie, one of the sales associates. She very graciously allowed me to take the Guerrilla poster at the end of the night free of charge. I tried to find someplace selling it at the show, but no luck. Maggie wins huge points for not only being cute and fun, but doing me a major favor and letting me have the poster I was coveting all night. Yay!

I love this store and the girls who run it. They have impeccable taste and are super friendly. Definitely one of the best boutiques in Chicago!

Amaaazing selection. I walked in and immediately wanted everything in sight and was cursing myself out loud for giving up shopping for Lent.
My favorite stores are those where you can tell everything is thoughtfully chosen and that was absolutely the case at Fix. They didn’t carry an overwhelming amount of any one label or look, and they also offered a variety of price points (a major plus). The staff was so friendly and approachable, and very accommodating.
Only somewhat-​lamentable factor is the location. I don’t get down to this area much although I’m sure it’s a huge favorite for those who live near Fulton Market. If they were in Lincoln Park, Bucktown or Gold Coast they would do gangbusters.

A fashion-​oasis, diamond in the (Fulton) rough…
I can’t help but wonder «how do they survive over here?» So little foot traffic, save wanderers searching for Publican or meandering to the (now, sadly-​closed) Fulton Lounge.
Frankly, boutiques kind of freak me out sometimes. Especially when I pop in underprepared, underprimped and straight out of a drizzle storm. Yes, I looked somewhat homeless and in pursuit of shelter… not necessarily outfitted to look like I was ready to drop some serious coin on a lovely assemblage of finely edited clothing.
However! The owner and assistant couldn’t have been more lovely, unjudgmental (at least openly!) or warm in inviting us in to take a look around. Most (all?) of the women’s items were out of my price range, but it didn’t stop me from internally drooling over sexier-​than-​sex fall boots or beautiful fall frocks. A girl can dream.
And a boy can buy off the sale rack. He managed to scoop up a plaid shirt and warm/​fuzzy late summer zip-​sweatshirt. Jeans were in the realm of $ 200, and despite a few tries, nothing came up a winner.
Properly Pricey.
Surprisingly Friendly.
Excellent Quality.
Bonus points for comfy chairs (hear that guys, they’ve got your back, literally) and the newest issues of People and US Weekly. Smart ladies.

Okay, so I can’t afford this place. But can’t a girl dream? Especially when this boutique carries such great selections of clothes! I found so many items that I wanted to take home immediately. And some of the designers here are pretty hard-​to-​find. I am definitely recommending this place to those of us who can save up or are already blessed enough to pay credit and not have to worry about the bill ;p. Have fun shopping!

Does this place have great fashion? Yes
Is the staff super helpful and friendly? Yes
Those two things alone make Fix a fantastic place to shop, however I have one huge reason why I love this place… they actually sell pants and shirts that fit me! I’m 6’6″ and that is no easy accomplishment. A lot of places equate tall with fat so although something may be long enough; I’m practically swimming around in billowy shirts and jeans. Last time I checked, hammer pants are not back in style… yet!
Thankfully I’ve been able to find things that are long enough, but are cut for a more lean, athletic build.
Love Fix!

Okay, I’ve been to most of the notable boutiques/​stores in Chicago that carry designer, luxury clothing beyond what you can find at Macy’s. As a guy, I was unimpressed by Fix. I stopped in the other day with two friends of mine because we were at Jupiter Outpost down the block.
I realize that the store is only about three months or so old, but I was still a bit disappointed by not only the selection, but also the prices. Yeah, these are nice, expensive pieces, but if I am going to drop 200 plus dollars on a casual button up shirt, I want it be unique enough to warrant that kind of cash. I don’t want to drop 250 dollars on a shirt whose carbon copy by another brand I could find for half that. The styles weren’t interesting or adventurous enough and far too conservative for the prices. Granted, the store is run by two sisters (who are basically my age1?!), and my friend’s girlfriend was much more impressed by the selection of women’s clothing than we were by the men’s, but I think there is a lot of room for improvement. I have a feeling male customers who would be impressed are either wealthy enough that they can simply buy whatever catches their eye or men with poorly developed senses of style, who don’t know that just because something is expensive doesn’t mean its cool.
Personally, I could just as easily head to Untitled, Habadasher or NYC Scoop for a better selection with comparable or lower prices.
I like that these two young women have taken this leap into the boutique fashion industry, and I would love for them to succeed, but based upon what I’ve seen so far they are going to have to improve to get my business and the business of other men like me.
Bottom line, it’s worth browsing through if you are in the area, but at this point I wouldn’t go out of my way, as much as I would like to support small, independent business owners like these two sisters.

I just attended the Fix boutique grand opening and WOW! I was blown away by just how perfectly «Chicago» this boutique is. Everything I saw could fit in perfectly into the Chicago city streets — simple, neutral colors and amazingly crafted. PLUS if you are a regular customer (and that doesn’t mean you have to buy a lot), you gain access to the lower level VIP fitting rooms. Extra room, nice décor, and oh yes, a bar. So instead of going shopping and grabbing a drink after? Who said you have to leave your venue?

Come get your fix at Chicago’s newest boutique located at 1101 West Fulton, fix! This new boutique for women and men, just opened its doors this week with clothing and accessories by top and up-​and-​coming designers from around the globe. It’s rare to find a shop that carries pieces for both women and men so this shop is definitely a hot find and easy one stop for everyone.
Founded by sister team, Maggie and Jennifer Gelber customer service is at the top of their list whether you are looking for a pair of jeans and a t-​shirt or are in dire need of something special for a big event, they’re happy to help you find exactly what you need.
Don’t know if they’re your taste just yet? Take a look at their list of designers below and you’ll be dying to take a peek for yourself!
Women’s Designers
Black Halo
Cleobella
Converse by John Varvatos
Corpus
David Lerner
Dekkori
Elizabeth & James
Generra
Genetic
Geren Ford
Ginette_​NY
Grace Sun
Graham & Spencer
IRO
JF & Son
Kimberly Taylor
Loeffler Randall
Mike & Chris
Nightcap Clothing
Paige Premium Denim
Pencey
Rich & Skinny
Robert Rodriguez
Rozae by Rozae Nichols
Smythe
Splendid
Trovata
Tucker
Twelve St. by Cynthia Vincent
Vince
YARNZ
Men’s Designers
Aether
Converse by John Varvatos
Generra
Genetic
Hickey
Mackage
Paige Premium Denim
Rag & Bone
Rich & Skinny
Rogan
Rogues Gallery
Steven Alan
Trovata
Vince
Accessories
Cleobella
Dekkori
Ginette_​NY
YARNZ