EMMA

Seemed like a nice store but after looking around yesterday, it’s an odd mix of some nice pieces mixed in with cheaply made, strange styles and a woman working there who had ZERO customer service skills. Barely acknowledged us until we had a couple items in our hands. …Pass

If I could give Emma zero stars, I would. This store is the worst. If you’re looking for poorly made, extremely over-​priced clothes and ABYSMAL customer service, this is the store is for you. Otherwise, keep moving. On a recent visit to Chicago, I purchased an expensive but cute shirt from Emma, which fell apart on the FIRST wear! It literally came apart at the seams in multiple places. I felt totally conned, but wanted to give the store the benefit of the doubt and a chance to remedy the issue with a refund. There was no way for me to come into the store, because I’d returned to Austin the day after my purchase, so I tried reaching Emma via phone. I dialed the only number listed for the store probably 10 times over a two week period. No one ever answered the phone, and it eventually went to some girl’s personal voicemail. What’s up with that?! (Note to Audrey: if you own Emma, you’ve got a lot of work to do). I also tried reaching out to Emma’s management on Facebook. Multiple times. Again, a week later and still no reply. (Looking at another recent wall post from someone else, it looks like I’m not the only one having this problem.) If you’re thinking about shopping here, I recommend you think twice. Either that or just stick to the cheapest stuff in the store that you could care less about if it falls apart.

Overall, I think this store is really cute with a good variety of items. However, this is a review for my particular purchase. I’m a collector of gold rings and I found one here that I really adored. However, before purchasing, I always make sure to ask if the item is gold plated and if it will turn. It’s something I stress before buying and the sales girl went out of her way to reassure me that my ring would not turn. I wore the ring for less than a month before all the gold came off and now I’m left with a tarnished band that’s unwearable. Again, I think the store is adorable, but I’m hesitant to buy anything from here in the future.

The store is great! They have such cute stuff and at reasonable prices. Definitely worth stopping in

The very cute and on-​trend outfits in the display windows caught my attention and I had to go inside. Much to my surprise, I grabbed at least a dozen items to try on, which never happens to me in small boutiques like this. What I love is that they have a total mix of things you can wear to work, on casual weekends or to go out and get dolled up. I was also very impressed with their pricing, as it was much more fair than I expected from a new boutique. (They had 2 items for more than $ 20 cheaper than I saw them for at Belmont Army the same day!) They carry the goodhYOUman brand, which is also currently carried by hot-​spot shops like Kitson in LA. Both women working were really pleasant and entirely without the stuck-​up chip on the shoulder that many a retail employee has. That’s so important to me, as I can’t stand that awkward feeling when I walk into a store that has a sterile vibe to it. The only drawback is that the hooks in the dressing room don’t hold many hangers, which must mean they didn’t plan for shoppers to want to try on a dozen things either. :) Will definitely go back to see what they offer as seasons change!

Was shopping along Milwaukee when I ran into this new storefront. Super cute clothes, a good mix of comfy, casual and chic. I was looking for some new pieces to withstand a hot African summer and Emma was the perfect place to go boutiquing. I bought a beautiful halter print dress on sale for $ 75, a very mellow maxi dress ($ 68) and some awesome sheer leopard print pants ($ 58) — and I have NEVER bought anything animal print in my life. Emma, welcome to the neighborhood. I hope you stay a long long time.