Diamonds Direct South Park

Heard nothing but advertisements on this place… well, I suppose there is a reason why they advertise so much. My son and I walk into this place and let me tell you, it was a mess. People everywhere! Couldn’t even look at the cases, because people wouldn’t get out of the way. Then not one of the associates at this place bothered to ask us for help…(maybe because me and my 8 year old were in full soccer gear ready for a game later that day, and not in burberry or gucci). I stood around for about 15 minutes thinking I should at least give this place a try while I’m here… well…we couldn’t get anyone’s attention, so we left. Later that week, I spent my money at a much better place and now my fiancé has the most beautiful engagement ring I could ever dream of…

Diamonds Direct is such a great place! Excellent customer service! We have bought my engagement ring and then wedding band from Tama and she has made it such an easy process. No hidden fees and an appraisal included! I would definitely recommend!

I was told this was the place to go by a good friend, however our experiences were very different. Purchasing a very expensive Tacori engagement ring, I had done plenty of research ahead of time on pricing, models and what one I was looking for. So all I had to do was pick a diamond. So they brag saying they have their own diamond minds, but within the carrot specifications I was looking for they pulled out 3 diamonds… 2 of which were so poorly cut they looked flawed to the naked eye (VS1-​VS2 range). After picking the 1 diamond that was the best from the group, we were checking out, (I felt like this is a tool they use to get you to pick an Ok diamond they might want to just unload). Next issue, the price seamed to be 750 more then I was expecting. Upon asking again on the pricing for the setting, they assured me it was accurate. I quickly googled the model number and showed them from Tacori’s site the price that that setting was. They went back and forth for about 5 mins and finally came back and said someone had «put the wrong price on that setting». Weird how the price was in their favor too…
Fast forward to purchasing my wives wedding band. Had a different sales lady, had to ask if we could have her ring cleaned while looking, (normally they should ask if we would like it cleaned). Purchased what we knew we were headed in for and had the ring shipped back to us after it was resized. The ring arrived in the Diamonds Direct box with no, Tacori box or letter of letter of authenticity (serial number). Called asking if we could have that sent and the sales lady said normally they don’t send that stuff out as no one want it because it was cheap. Trust me, if your buying a high end named ring, your going to want the box along with the paperwork to get it insured. I mean really. Oh also the sales lady said Tacori never sells their settings below the set MSRP which I later found out is not true so look around as other jewelers will often sell these below the set MSRP.

Had a great experience! Lotte Sommer was first class as she helped us find our engagement ring and wedding bands. Couldn’t have asked for a anything better!

Update… got a personal call from the general manager to ensure the ring was taken care of. This was unexpected, but it was great to know that diamonds direct did put a lot of personal attention to fixing the issue. Got the ring back and it is flawless.
Good experience with sales staff, but lack of attention and care with service after the purchase.
I bought the engagement ring for a fairly large amount of money. The sale was very pleasant.
However after the sale, the service aspect was very frustrating. We needed the ring to be resized from a 5.5 to a 6. The service staff said that they can only do .5 resizes in house for the ring that I have.
The ring came back 6.25 with bent edges and a missing diamond! We had them re do it because we needed it for the wedding.
After the wedding, we had them re size it to 6 like we originally asked for. It came back bent and misshaped. We have them shipping back to the ring producer to fix it.
For a purchase this large, how can they possibly have such awful maintenance process?

Yass Gawd!!! Holy Diamonds!!! My friend wanted to try on a few engagement rings… EEEEK! How exciting! The staff here is VERY knowledgeable and easy to work with. We browsed their wide selection of engagement rings, for what seemed like FOREVER. There are so many options. Kim assisted my friend with several different styles, also she educated her on the cut and clarity of each style. When discussing numbers Kim presented only the best! Luckily, my friend narrowed down to 3 styles… each one is GORGEOUS and affordable.

Visited this location, was unhappy with the sales person and even more unhappy with the prices. Spent 10k at another independent jeweler — would not bother going back.
They spend an exorbitant amount on advertising — I now see how they pay for it. I would definitely look elsewhere.

First of all, as is the case with many services, so much of the experience at Diamonds Direct depends on who you’re being helped by. If you look at the various reviews, you’ll see «who you get» is a big factor in what your experience here is like. The same was true for me.
When I first came, I needed to have my engagement ring resized — a ring that wasn’t purchased at Diamonds Direct. I fully expected to pay for the resizing, but upon picking it up, I was told by Linsay that it was on the house. I was really impressed by this gesture, and resolved to come back to Diamonds Direct when it came time to buy wedding bands.
When I purchased the wedding bands, I was helped by Dave, and the experience was merely OK. The decision on my band had felt a little impulsive, and when I got home, I realized I actually wanted something else — it didn’t look right with my engagement ring. I returned to the store to upgrade to a more expensive band and Dave obliged. When my new ring arrived, I debated for several weeks and concluded it still wasn’t what I wanted. I felt like a lunatic, returning for a third time, but I figured it was worth a try… I’m going to wear this ring every day, I shouldn’t have reservations about it.
So for my third visit to the store, I was helped by Kate. After some deliberation, I actually decided I wanted to downgrade to a simple, plain gold band. I fully expected there to be some passive-​aggressive irritation about this, and some pushback, because the ring I actually wanted was a fraction of the cost of the one I had most recently bought. But no. Kate was absolutely gracious about this and made me feel like this was absolutely fine. I was really wowed. They didn’t have to be this flexible about my exchange, and could have probably dismissed me as a Goldilocks-​type nutcase given that I was looking at a third ring option, but they were polite, professional and accommodating, and issued me a refund for the difference in price between the rings. It also bears mentioning that it was Valentine’s Day, so the place was a bit of a zoo. Despite how busy it was, the staff was poised and professional, and my exchange was not handled like it was any less important than a large-​ticket sale. To me, this is the hallmark of a high-​end sales professional.
I’ve settled on a very modest wedding band, but I’m finally happy with it. And I’m happy with Diamonds Direct, because they’re intuitive enough to know that a satisfied customer is worth more in the long run than one single sale. My first and latest visits really won me over. Thanks to the quality of their customer service, particularly from Linsay and Kate, I’ll not only be recommending their store, but I’ll be a repeat customer for future (and hopefully more extravagant!) purchases.

Terrible customer service. Sales person didn’t care at all about what we were looking for and was rude and impatient. We tried to get attention from another sales person and waited forever — eventually walked out of the store

As an update to my previous review I am further unhappy with my experience with diamonds direct. I ordered a size 7 ring for my fiancé. They gave me a 7.5 this of course resulted in her having to get it sized. This would not have been needed if they ordered what I asked for. They told her it would be back in 10 days. We are now at 20 and it will isn’t back.
Now at 22 days she has gone to claim it back. This further killed the experience. She went in and a woman went back to check on it. The woman comes back out and doesn’t talk to my fiancé for 5 min. At which point my fiancé asks her the status. The sales person pretends not to know who she is.
Now we get the manager involved and he goes back to look for it. Well they lost it!!! And lied for three weeks and didn’t even have it sized.
Avoid at all costs.

Overall, the store is nice, staff pleasant, and the selction is among the largest around. And, based on a number of these reviews, many people have positive experiences. However, our sales associate, Dixie Carmichael-​Rosser, provided us among the worst customer service I have ever experienced. I’m not being dramatic, it was that bad.
I argue for a living, so I know quite well that there are generally two sides to every story, but trust me when I say this: the following account is EXACTLY how our experience transpired. And, for some context, we actually are normal, pleasant, easy to get along with, ex-​service industry people.
We were greeted at the door and offered a drink, which we accepted. After being ushered to the men’s rings (what we came for) we were greeted quickly by Mrs. Carmichael-​Rosser. She was polite and began showing us various rings. She selected a variety of very nice bands, but the majority were far above what I wanted to spend on a ring for myself. After being shown one too many $ 2 – 3,000 rings I explained to her what my budget was. At that point, she twisted her face and said «may I ask why you don’t want a nice ring?» If I had not been so caught offguard I wouldn’t have validated her comment with a response. However, I politely explained to her that we were paying a substantial sum for the wedding and that I didn’t think overspending on my ring was a wise financial decsion. I also explained that I tend lose rings, and I didn’t want to make such a big mistake. She appeared nonplussed and finally said, «well, we don’t really have much for you then.» It is true rings in my price range were few, but after we continued to look, there were 4 – 5 options that were suitable. Once I settled on a ring I liked, she spent several minutes explaining to me the various reasons why I would not like that particular metal. I told her it was just a starter ring, and that we were okay with the downsides, since we had researched them prior to coming in.
At this point, I was put off by the experience enough that I wanted to come back and purchase the ring when I was in a more jovial frame of mind. We were picking out a ring for the biggest and happiest commitment of my life, right? We tell Mrs. Carmichael-​Rosser that we appreciated her help and that we were going to sleep on our decision and that we woudl be in touch soon.
After she handed me her business card with my preferred ring along with my size, she asked what my fiancée was interested in looking at for herself. My fiancée told her that I had already purchased her engagement ring and the wedding band as a set. Mrs. Carmichael-​Rosser then asked to look at her ring, and she said (I’m seriously not making this up) «even though it has three stones, it’s really nice.» It’s relatively difficult to offend me, but that did it.
I spent months researching and viewing to find the perfect ring to purchase for her, and it wasn’t inexpensive, hence part of my desire for a low cost ring for myself. And, the ring actually is really nice. That’s not important though, even if it was a ¼ carat faux diamond, who makes a negative comment about a woman’s engagement ring? And, when they’re in your store trying to spend money?
I really hope Unilocal doesn’t filter my review. Cheers, world.

Ask for Joey…
My Henri Daussi engagement ring that my husband picked out with the assistance of Joey was absolutely breathtaking. We have already picked out our bands and Joey has been a pleasure working with. Can’t wait to get more items from Diamond Direct. This place is huge like Fort Knox security and it’s nice to drink a glass of wine while shopping for that one of a kind item.

I recently heard a radio spot for Diamonds Direct, touting their fantastic customer service — lifetime free cleanings, sizing, adjustments, etc. This prompted me to write about my experience with this establishment.
My husband purchased a diamond ring for me, for our anniversary. Stunning piece, and fantastic customer service up to and including the sale. There was a small issue with the ring being sized improperly. Apparently it was minor, and the staff assured my husband that I could bring it in anytime and they’d take care of it free of charge.
Once I actually brought the ring in to be taken care of… well, it was a different matter entirely. I spoke to the head of customer service and explained the situation, showed him the ring, along with the receipt and paperwork. He actually gave me a hard time because the ring had been purchased a year prior. Taken aback, I wasn’t quite sure what to say and offered to pay for the work, even though it had been promised as part of the sale. Then, he mocked a comment I had made. At that point, I asked for the ring and paperwork back, and left the store. It was embarrassing and unprofessional. Upon hearing this, my husband made a phone call, and made certain that the ring was taken care of himself.
Granted, Diamonds Direct has a lovely inventory, and their prices compare nicely to the competition. However, we won’t be returning.

Ask for Dave Lee! THE best there is!
He knows the designers, their products and how to get you want you want in your price point by being creative with solutions.
Don’t go anywhere else for your fine jewelry needs!

My husband bought my engagement ring, and we bought our wedding bands from Diamonds Direct. We have told all of our friends about our fantastic experiences here and they have all had similar buying experiences. I don’t think the sales people are at all pushy, and everyone is there to help you.
It’s the little touches that I love, like how I can come in at any time and get my rings cleaned and replated for free. I can drop them off and head over to the mall, do some shopping, and come back and pick them up, restored to their sparkly selves.
They also have the best prices, which when you’re looking at diamonds can be very important.
We will always come to Diamonds Direct for any special jewelry occasion purchase!

Was referred to the store and specifically Joey for an engagement ring. I live a few hours away, but working with him was very easy via phone/​e-​mail.
He was able to get me a high quality diamond at a truly amazing price. After comparing the same diamond settings around other stores and outlets, I found out that I really did get a great deal. Even the band was at a great price compared to others.
Most importantly, the ring is absolutely beautiful, and I cannot wait to give it to my future wife!

Now, I am not a frequent shopper in upscale jewelry strors but I know great when I see it. This place has so much selection. It may take you a whole day to look at everything they have available! Gemstone, diamond, gold, platinum, watches… the whole 9. They are so professional but not pushy. I had to get my engagement ring sized down and it only took them 5 days. Felt naked without my bling, but at least it was not the full week’s time that they originally told me.

SO disappointed with my experience last night. We got a babysitter to shop the sale in peace. To put that fact in context, that happens about 3 times a year. Needless to say I was excited. I wanted a simple, small bracelet. We waited at the case probably 45 minutes, no big deal, it was crowded, but really, getting annoyed. Another couple walked up that apparently had been there earlier in the day and snap, they had a sales person all over them. Walked out and won’t be back. Maybe other stores don’t have such an enormous selection but I certainly don’t have to beg for help.
I dropped my earrings to be cleaned and I guess they knew from that we aren’t huge customers. Bottom line if you aren’t making a major purchase expect to be ignored.

Customer service was outstanding! We went to select my wedding band to match my engagement ring from Diamonds Direct this morning and I was amazed at how helpful, knowledgeable and ‘unpushy’ the service was! We were able to try several designs and ask questions without feeling like we were being rushed or taking up too much of our saleswoman’s time. I picked out a beautiful band and would recommend Diamonds Direct for anyone looking for a great experience with beautiful jewelry!

I had my first great experience at Diamonds Direct over 3 years ago, when based on a recommendation, I went here in search of the wife’s engagement ring. It’s a larger jewelry store and they customer service has always been great! The sales folks understand the purchase and make you feel comfortable. Over the course of a few days, multiple visits, including the final 3 hour visit to make the final decision, I was set. Carat, Cut, Clarity and Color… I was a genius! They provide advice based on my budget (ha…or lack there of it seemed) and didn’t push to hard.
Since then we got our wedding bands, as well as other jewelry. They have sales throughout the year and what sets this place apart is the great pricing they have compared to the competition. I recommend them highly. Free cleaning too… just stop in if you’re in the area.

Now, I’ve been in Diamonds Direct a handful of times — browsing, helpful hubs find his wedding ring, browsing, drooling, etc. Really, our best experience can be told only from hubs’ perspective, so I’ll let him relay that in his review.
If you’re looking for any type of diamond, or lovely jewelry for that matter, Diamonds Direct has an incredible selection. Seriously — it’s really, really enjoyable to ogle the cases. Price wise, I’d say they have very fair prices for the stunning pieces on display (and what they can create). But where DD really shines is in their staff & service. Beyond my husband hanging around here for, oh I don’t know, 8 – 10 hours while trying to decide on an diamond for my engagement ring, they really take the time to educate you about your gemstone purchase. They are kind, knowledgeable and understanding — all things you want as part of a hefty purchase.
Personally, I’ve had a few rings reduced in band size so they can fit my fingers and each time they took great care to ensure I was happy with the look and fit afterwards. If you’re looking for an engagement ring or just a great piece of jewelry, stop by Diamonds Direct for some of the best selection & service in CLT.