Vanity By The Sea

This review is way overdue… but I loved this little place. Bo was very friendly and honest. He has an eye for what sunglasses would look best on you. Thanks to him I found the perfect sunglasses that I personally would have never thought to try on… but I’m completely satisfied! My boyfriend and I absolutely loved Bo and his wife. Thank you guys we will be coming back soon! :)

I brought my favorite Maui Jim readers here after my two naughty dogs chewed the earpieces badly. The owner was super kind and efficient and repaired my glasses at no cost. They even encouraged me to forgive my dogs. I was expecting to have to send the glasses off for repair, instead I was in and out in about 5 min.

Walked in just to browse as I wait for my family who happened to be looking in another store. Customer service was excellent! And I definitely don’t take that lightly (working with affluent clients, I pay more attention to service than the actual store itself –_​-​) From the moment I walked in, to the moment my family and I left, the service, in my opinion, was above and beyond. Next time I’m in Capitola, I will definitely be purchasing another pair of sunglasses :)

Great selection and wonderful customer service. I highly recommend them for over the counter sunglasses. However, even though they do prescription sunglasses, my experience having them make some Rx sunglasses through Maui Jim was not so great. The progressive lenses were fitted too low, so that I lost most of the reading segment, and overall the lenses featured a fishbowl effect. Now mind you, some of this is Maui Jim’s fault, so I can’ exclusively blame Vanity, but he did fit the progressives. I saved a lot of money (Maui Jims are EXPENSIVE) by getting them through Vanity, but in the end they aren’t a pair I wear a lot, they just drive my eyes a little too nuts. I should have returned them to Vanity for a redo, yes; but really I wish I would have paid the extra 25% and had them done through my optometrists office, as my doc and his staff would have worked hard to get them just right (which with a $ 700 price tag they should!)

Great Customer Service!
Very helpful! Bo was really nice, we will definitely be back by when we visit again.

Incredible customer service!
I bought my favorite pair of orange RayBan Aviator’s from this store 2 years ago. I’ve been wanting to get the lenses replaced for 6 months now, because I got some scratches on them. Today I happened to be visiting Capitola again, and just popped by to ask how much it would cost to replace the lenses and have them tighten the frame a little.
I remember being especially impressed by their attentiveness and customer service 2 years ago, but I was really pleased today! Bo told me I could pay for the lenses today, and he would order them from Italy, expecting a 2 week wait, then he would have to send them to me in Oakland.
Obviously that is a long wait for me, so he decided to give me lenses from the pair he had in store, and wait for the new lenses himself, rather than have me wait!
Thanks Bo for great customer service!
I now have new, shiny orange RayBan’s and can continue to get tons of compliments for how they well they go with my hair and complexion!

Very helpful had the glasses I had been looking for. I love my new Maui Jim Sunglasses

Strolling through Capitola and came across this eyeglass shop. A nice window display focused my attention on a pair of an unusual color. Bo was extremely helpful and friendly. He was very thorough in taking measurements. We were from out of town, but I sent him my Rx when we got home. In no time at all I received my glasses. All was perfect! The whole experience was great.

Excellent customer service! If you need high quality sunglasses and want a friendly experience this is the place to go!

Love this place. Great selection. Have bought multiple pairs of sunglasses here for years. Most recent pair had taken a beating. Not only did Vanity by the Sea repair them, they included new lenses in the process. Can’t ask for more and can’t get better service or products! The owners are gems.

What great customer service. I was blown away at how nice the owners are! Great selection too! I love my new coach sunglasses, and I get compliments on them all the time! Only place you should want to take your Sunglass business!

This place is amazing. My family only get sun glasses from here as they are so awesome in educating you about type and brand of glasses you want. Also, my wife and my daughter buy their make up from there as well. They also can do prescription glasses which it will be my next purchase.

Bo and Justyna are the owners of this shop and they have amazing customer service!!! They are extremely nice and make sure there customers are happy with there products. They have a very nice selection of sun glasses and We will definitely be back to buy another pair from here when we need them. My husband bought a pair of sunglasses from here and a side piece of it broke. When we went back to see if they had a extra side piece Bo said he would ship them back to the company and give us a brand new pair for free! The company ended up discontinuing the brand my husband got and sent back the sun glasses broken. Bo was very upset that the company had such poor service and he got them to give us the closest resembled pair of sunglasses for free! We got a brand new pair and got to keep the old pair. This place is great! Definitely buy glasses from here!

This place has the best customer service!
Justyna & Bo, the owners are very knowledgable and have the best recommendations for your face size and shape! I wanted RayBan Aviator sunglasses but the issue was they hurt behind my ears since the frames are heavy, they let me wear the Maui Jim Baby Beach outside the store while I walked around the shops to ensure their comfort! I loved them but at the time couldn’t afford them, I called back 9 months later and purchased them over the phone and they were shipped free, also gave me a nice discount compared to all other mall sunglasses stores!
My son came back to buy the Versace sunglasses and loves them too!

The owners of Vanity by the Sea couldn’t be more helpful and accommodating. I stopped in because the screw in my Maui Jim sunglasses had snapped in two; they ordered the screw, which required ordering a new sidearm of the frame. They called to let me know that they had found the part, and when it would arrive… and called again when it DID arrive! They didn’t charge me anything. My family and I will definitely buy our next pair of sunglasses from them!

Best selection of sunglasses! All the top brands, Ray Ban, Maui Jim, Persol, Prada and more. Owner is very knowledgeable and helpful. A good shopping experience, you feel good about your purchase when you leave the store.

Justyna and Bo are awesome! Vanity By the Sea is a gem in the Capitola Village. They offer a wide range of quality sunglasses, (and prescription lenses too-​though I didn’t need that) and are always willing to go the extra mile. Custom fitting? You need something special ordered? No problem-They’ve got you covered! I have always received excellent, personalized, customer service from the genuinely friendly owner-​operator couple, which is so refreshing in today’s world. Definitely worth a visit if you’re in Capitola. Keep up the great work!

Best sunglasses store in Santa Cruz county. Their customer service is second to none, very friendly and helpful.

In Spring of 2012 Vanity by the Sea sold me what turned out to be a fake pair of polarized, $ 200 Ray Ban aviators.
I could have just bought the sunglasses from Ray Ban’s web site myself, but I wanted to try on the two different sizes first, so I went into Vanity by the Sea. They were friendly enough but I definitely got a bit of a sleazy vibe from them right away. They didn’t have the configuration I wanted, so they needed to be ordered. Again, I could have gone home at this point and ordered them online myself and saved the trouble of making another 45 minute — 1 hour trip back to Capitola Village from central SC, but I figured I’d give them the business since they helped me, and they’re a local business. I did notice that the web site they ordered the glasses from looked rather janky, and didn’t look to be affiliated with Ray Ban.
Two weeks later I returned to pick up my new glasses. They looked and felt great. However, after just over a month of keeping them in my car a thin film started to lift off the back of the lenses leaving a hazy, uneven texture. It’s clear that the glass was not actually polarized, but instead some sort of thin flexible film that was probably polarized was adhered to the back of the lenses. They are definitely not real Ray Ban. Given the sleazy vibe, the janky web site, and the fact that some people perceive me as looking like a burnout (I’m not by any means — but I’m young and have long hair), I can only assume the owners of the store were aware that they were selling me fake glasses, but decided I wouldn’t care/​know the difference.

YES! As Good as it gets, I have purchased a couple pairs of Prada Sunglasses here, and they are so helpful, never pressured and even doing repairs on my purchase.
I Love this shop and will send Everyone here for QUALITY SERVICE AND PRODUCT!
Thanks!
I will continue to shop here every time