KMVN – Movin’ 93.9 FM

The switch from Movin’ 93.9 to the new Spanish format will probably fail. The only reason why Emmis communications pulled the plug on Rick Dees was because they thought they didn’t get enough listeners. In my opinion, the problem wasn’t Rick Dees’ morning show, but the choice of music they selected. I would have listened to Rick Dees if they didn’t play all that ‘70s disco or funk. When they started in late ’06, the format was good… they played all dance music… but somewhere along the lines they decided to make it ALL old school disco or funk, instead of mixing in new dance or even ‘90s dance music. Big mistake. It makes you wonder if they knew who their target market was… people in their ‘50s or people who grew up listening to Rick Dees in their ‘30s and ‘40s…in which case, the latter group would not listen to that old ‘70s funk.

I was a disc jockey with KLVE when it was purchased and changed from «Something to Love» and «Get your Rock Soft» to «Radio Amor» and Radio Mexicana” in the mid 70’s. It was fine with me, I got another job and I’m all for diversity… but now… enough is enough. I now count 20 Spanish language stations in the LA area. It’s time for the FCC to get a pair, and demand proper representation by population.

Before 4÷15÷09, I would have given this radio station 5 stars. Today, the station changed it’s fun, energetic eighties-​type dance format to a Spanish station.
This happened to me when I fell in love with Indie 103.1, too. Same thing happened a few other times when stations I liked turned into Country and Christian stations.
Not liking radio much these days…

4 stars. WEEKENDS ONLY. I’m still mourning KZLA and don’t care much about the regular Mon — Fri «pop tart» programming on the new 93.9 FM. That said, I really enjoy the «‘80s weekend» theme. Where else is «Church of the Poisoned Mind», «Bizarre Love Triangle», and «Everybody Have Fun Tonight» played in LA these days? I guess weekdays noon to 1:00 p.m. is also the same ‘80s theme, but I don’t do radio at work. Would much rather prefer a ‘80s-​themed «beat rush hour» block to accompany me on the drive home. But for now, the 4 stars go for weekends only.
Verdict: I tune in on weekends for a flashback to the ‘80s.

I absolutely hate this radio station and will never listen to it. This is what replaced the only country station in LA. KZLA. And only to appease the middle-​age Latina community. Aren’t there 50 billion other radio stations that do that already?

I’m glad Rick Dees is back hosting a cheesy overdone lame morning radio show in LA again; it was sad that KIIS chucked him suddenly several years ago without fanfare. He’s an institution. That said, Movin’ is sort of what radio shouldn’t be, and I know because it’s a preset in my car that I flip through and grumble at.
Movin’ is a station marketed directly at dull white women in their thirties and forties who like to pretend they’re still fun, but have long since lost the last vestiges of personality. The tag lines make me grimace: «EVERYBODY’S making the switch!» and I even heard, a couple times, something like, «because you’re not just the average soccer mom!» I SHIT YOU NOT. They prey on people with no free will. Their current contest is giving away Coach purses; the website says coming soon is a Mom Of The Year contest. I imagine the average listener to be maybe…35, two kids, minivan, but still thinks of herself as young and fun and this station is just great because she can get recent Nelly Furtado hits, some 90s dance tracks I’ve realized must’ve been really big in gay clubs at the time, overplayed 80s favorites, and some disco crap on top of it. Just fun for you and your girlfriends and some margs at Chili’s! Wooooo! Girls night out!
There’s a 50% chance that if you turn on 93.9, you’ll hear 80s Madonna or Prince. Every once in a while I’ll catch Justin Timberlake, or once this 80s song no one seems to remember but me (it’s this awful Casio thing), but the rest of the time it’s songs I hate or they’ll pick a couple 80s songs and play them constantly, so that every time I pass through it’s Bobby Brown. He urges you to Don’t Be Cruel to yourself… change that dial.