Goldwell has been my shampoo and conditioner of choice for years. Used to have to switch all the time before it, because my hair would just get tired of the same thing. Not with this product. Goldwell has the entire line. Of course you can’t get their great deals without being a licensed professional. They have a lot of deals since almost every time I visit there is a trio pack basically giving me a hair product free with purchase of shampoo & conditioner. I use either Rich or Extra Rich for color treated hair. Love that my color doesn’t fade. Even better that there is a no paraben no chemical option … The«green» shampoos and conditioners… Your color will last even longer and each and every shampoo smells amazing. This store offers other lines as well as nail supplies and Footlogix, which is great for people with specific foot needs(love the stuff) Customer service is excellent, atleast in my experiences everyone is always willing to help if you have questions and find you the perfect item if you are unsure of what you’re looking for. A++ for always having items in stock and a huge selection.