When I was shopping around for a new rod late last year, these guys really helped steer me in the right direction. I ended up going with a Winston BIIX and have been very happy with their recommendation. I have no clue how to cast on smaller east coast rivers, so they’ve tried to instruct me on roll-casting on the lawn outside the shop. Their customer service isn’t only reserved for big spenders either – their efforts to track down and order a book for my wife went beyond expectations. The only thing that would make them better would be if they were on the Madison in Montana – with me.