IT’SUGAR

You made it to the world’s oldest amusement park, now you can’t leave without a candy apple, cotton candy and stopping by «It’s Sugar» .
The selection is ridiculous, giant jaw breakers, over sized Twizzlers, and 2lb gummy bears. Candy with liquor and erotic candy for those consenting adults.
Bacon flavored candy, gum, lollipops, and gel, yep I said beacon flavored gel in tubes.
The customer service was next to none, no one greets you when you walk in and the security guard/​bouncer is surly and solemn… is this a club or a candy store?
It was crowded. It’s always crowded its Coney Island in July. They accept all major cards and cash, please bring loads of it, it’s pricey to indulge you sweet tooth in here.

No better or worse than any of the other shops plopped down in similar locations — families indulging their children’s demands in a slightly more upscale setting than the other Coney Island sugar-​fueled standbys.

A must visit haven for anyone with a sweet tooth. The gift shop is packed with unique, exclusive, vintage and random types of candy and gifts. It has a nice selection of items but be warned you will walk out with a dent in your wallet.

When I’m in the area I’m usually getting my caramel apple and something greasy to eat and take home. I stopped in IT’SUGAR and it was your typical candy store, just pricier. They have a nice selection of chocolates, (my guilty pleasure), jelly beans and gummy bears. I also loved all of their old school candies that we used to eat when we were younger. This is a stop to check out on your way home or when you first get to Coney Island because the store is small and gets crowded very fast. I will definitely check it out again when Im in the area.

Don’t expect everything to stay sweet forever because even the sweetest candy has an expiration date…
Not impressed… why is there a its sugar located in Coney Island… makes no sense at all… This store is way to tiny… when I first walked inside I started clashing into people… The store is the size of a deil… limited to stuff… The staff only stand behind the register so what if someone needed help?!? are you just going to still stand there… their products are over priced… hard to find parking…

Coney Island to me is all about the memories, and all the stuff that has been there since back in the, so I’m a little mad at this candy giant coming to Coney island! My heart will always belong to Williams Candy store (a tiny lil old school candy store that has been around for years and sells true Coney island snacks like candy apples and cotton candy). BUT as a good Unilocaler, I’m going to give a fair review!
This spot has all the gummy, chocolate candy you could think of. Lots of unusual fun stuff, like a giant $ 20 gummy bear, not sure whose going to eat that, but its definitely something fun and different. They have the biggest box of nerds I have ever seen! Candy is sold by the pound so watch your kiddies when there trying to fill up… lol
Also lots of cool trinkets, like a red staletto cell phone desk holder (you know i like that!) They have a Marilyn Monroe section with a few things, tote, t-​shirts and some mint tins. Also have a really cute Ted section.
Staff is great, very well trained.
This is your typical tourist spot, prices reflect that!
You can go here for your candy and to check out all there cool stuff, but dont forget to take a walk up the block to Williams Candy store to get your freshly made candy apple!

What better way to go through Coney Island then on a sugar rush after munching on sweets from this place! I absolutely loved this place. Their candy selection was top notch with reasonable prices. They had all the novelty candy you could ever want, and I loved the layout and vibrant colors. It maybe a tourist attraction but what in Coney Island isn’t? I know you can buy most of these novelty items online these days, but its still nice to have a store stocked up with them :)

Expensive, but where else can you pay to get get diabetes?

It’s Sugar is a candy lovers dream! They have a wide variety of candy to satisfy everyone’s sugar cravings. The store itself is medium sized, but with all the people crammed inside shopping for candy at the same time, it can get quite tight in there. With all the people shopping, it can sometimes be difficult to locate a staff member if you have a question, which you definitely will. They do not list prices on any of their merchandise aside from the bulk candy, so be prepared to go up to the register not knowing how much you’re going to be paying for all your loot.
The merchandise they sell at It’s Sugar are all the usual things that people enjoy and so much more. They sell the typical candies like gummy bears, sweet tarts and chocolate, but they also sell novelty items. They sell giant versions of some classic candies like hot tamales and mike’n’ike’s, They also sell lollypops with scorpions and meal worms inside, dry roasted flavored crickets and edible bras and panties. And it’s not all candy, they also have stuffed animals, soft drinks, key chains and coffee cups.
Overall, I really enjoyed my visit to It’s Sugar. I purchased two lollypops with the bugs inside, a 1 pound gummy bear and a box of bacon and cheese flavored crickets and it cost me $ 20. It’s a bit pricey, but that’s to be expected considering the location of the store. If you have children, beware though, because the stuffed animals are really pricey. I wanted to buy a plush version of the Grumpy Cat, and it was $ 20 on it’s own. I decided to leave it behind, but you know how kids can be. Also beware of children throwing tantrums, I saw at 3 inside 20 minutes when I was there. Have fun and happy shopping!

Lol I went in here with my nephews after craving some Nathan’s. I acted a plum fool in there ! We took pictures, sampled candies, and just got lost in the moment .
Everything was priced accordingly. It is a Newyork tourist attraction but I was pleasantly surprised at the 2.99 for a ¼ pound for the individual candies. We all had tons of candy. I even showed them te old school they had never tasted They were AMAZED at the old school cigar gums! lol I gave each kid their own lil Bag with the Its Sugar emblem on it. After grabbing a bag full of my favorite strawberry banana gummy bears, I all together spent only 14 bucks and came out on top! Will def be returning
Employees were very pleasant as well.

It’s Sugar is just a candy store. It’s near Coney Island so we stopped inside.
I didn’t see anything really special about the store. No fancy chocolates or anything I wanted to eat.
B. cousin bought some candy, just a little bit. I didn’t want anything & I like candy.

Save your time and $$$. $ 13 per pound for jelly beans. Just buy your candy in bulk from daune reade.

RIDICULOUSLY CROWDED!!!
This place does have a lot of candy, but I’ve seen another store with more variety and more merchandises than this place.
Customers are crazy here. They think this their own home.
Calm down people. There is plenty of candy to go around.

ghetto ass people raiding this joint up… sad to see this place taken over by zombies…**shutters** xP

I came here once and it’s totally different from the one in soho. This place has less variety of candy and there is kids digging their hands into the candy and eating it. GROSS !

Its very diverse in sweetness!
I saw this place couple times before I actually stepped in. I felt like a taller version of a child in a candy store. I knew what I wanted and went straight to the JAWBREAKERS OMG!!! OFMG! AAAH! … *ahem*
This place is amazing! And it is located in such a chill place. Definitely a must-​stop after the beach. After all, whats better than a couple sweets after hours in the cold ocean water?
CANDY SELECTION
Anyways, they have good variety of candies, but unfortunately like 80% of the treats are gummy bears or something bear (which I have nothing against).
STAFF
Very helpful. The lady suggested me ways I could save money by buying specific items. Her partner has a nice sense of humor and they are both patient and kid-​friendly (I’m witness of a small dialogue between the cashier and two toddlers).
Other than the lack of diversity which costs them one star, they make it up with a friendly environment.

It’s a candy store. I’ve been to these types of candy stores since I was in junior high school, where you buy can by the pound, my cavities prove it… lol
The candy is probably really fresh because the gummies (I bought the frog gummies) were really soft. I’m used to them being a bit chewy, like Haribo gummies. I ended up not liking them because they were too soft and ended up giving it to my mom so she can give it to my cousin’s kids…

Typical candy store. They had vintage candy, which was cool, it didn’t break the bank, which was cooler.
An FYI for you freaks out there — they sell edible underwear and all that other shit. Haha! I saw some lady cut the line to avoid standing in line with a candy g-​string.

Sugar! In every shape, color and form. From gummy bears, sugary candies, chocolate, jelly beans etc. It feels like a sugar infused dream filled with all types of candies I can think about.

I haven’t written a review in some time but felt compelled to because of my experience there yesterday.
The space was clean, well-​lit, organized, etc. However, my review is for the SEXUAL HARASSMENT I experienced while shopping there.
While waiting for one of the bins to be refilled, one of the staff members asked if I wanted the chocolate malt balls he was refilling. I replied yes (thinking he was just being a helpful employee). I was wrong. He then proceeded to ask if I liked balls (emphasis on the like) and then asked if I liked chocolate (emphasis on chocolate). (More inappropriate since he was a person of color.) I thought this was grossly inappropriate. I was not flirting with him and his first question gave me the impression that he was just doing his job.
I experienced very friendly service at checkout so this isn’t to say that everything was awful. The shop was fine, but they should really train their employees on how to not sexually harass customers (or fellow employees for that matter).