Hooti Couture

This is the real thing. This is a vintage clothing store that (a) has real vintage, (b) is still affordable, © is fun and (d) where the stock is always changing. This is close to the way Brooklyn and NYC vintage clothing stores used to feel back in the 60’s and 70’s, before most vintage clothing places went all fancy and expensive – and snooty.
The folks who write that the store is «pricey» must not have been in many vintage clothing stores lately. And, hello, you can bargain with the owner!
Definitely worth a stop if you’re in the Park Slope area. In fact, worth a stop (right across from the Q/​B and 3 blocks down Flatbush Ave. from the ²⁄₃) – come on Saturday! – go to the Farmers Market in Grand Army Plaza, then over to Hooti. (There are some very good local coffee shops in the area, too.)

I found an ADORABLE dress here. The owner is a doll, and her best friend was there and they were so cute together. I can’t wait to go back and say hi.

This store is an absolute gem and Allison is just wonderful. I stopped by her store a few weeks back for some Burning Man threads and ended up walking out with a couple of amazing coats for a great price that Allison found going through her inventory downstairs. And to top everything off, she gifted me a couple of fantastic necklaces as I was leaving saying ‘They’ll go great with your outfit!’ Definitely worth a visit!

Stopped in after about 1 year. Store has changed quite a bit. Pricey and not a great selection. Not sure if everything can qualify as vintage, I saw quite a few H&M pieces. Lots of sequins though and pretty tacky, not the best quality. Too much of costume jewelry and plastic earrings, Avon type pins and cheap stretch bracelets. Was so disappointed. Walked out empty handed. Owner was not there but shop girl didn’t get off the phone once to help me. She did manage to say goodbye though. The signs outside said 50%off, but nothing was priced to determine what’s on sale. Very confusing. Beacons Closet is near by, a much better choice and Vintage Life Boutique. This is a thrift shop quality than it is a vintage boutique.

I was in here yesterday and figured I would browse around, as soon as I walked in the owner greeted me with a very warm welcome and asked me if I needed any help. I didn’t find anything for me there but I’ll definitely be coming back here to get gifts for my friends. Also Alison (owner) after just meeting me clued me in on a very cool vintage shop for men just right around the corner! I’m really happy for stopping by here and will come back for sure.

Pricey and not a very large selection. There seemed to be a lot of jewelry though, so if that’s what you’re looking for this might be the spot for you. I just did a glance around and didn’t particularly find anything in my style.

Stopped in here yesterday evening to pick up a last-​minute Halloween costume accessory (a necktie). Asked if they had a credit-​card minimum and was told it was $ 20, so I stepped out to go to an ATM. When I came back in, after waiting for the owner to attend to some adorable trick-​or-​treaters, I offered her the $ 5 she had asked for the tie. «Take it, it’s a gift,» she replied. I asked if she was sure, and she just grinned and waved me out of the store.
Please note that I had never shopped here before and don’t know any of the staff. However, I will be sure to come back! Looked like they had a pretty solid selection of dresses, shoes, and costume jewelry, too.

I stumbled upon Hooti Couture this week and had a fantastic experience. I honestly think Allison provides the best customer service in Brooklyn. I really liked a cute 50s dress but it was slightly large on top. Without blinking, Allison went next door to the tailor and negotiated a deal for me to get it taken in slightly. The whole experience was fun, helpful, and extremely reasonably priced. I will be back and will recommend to all of my friends!

I love love love… did I say love this store. I have been going to Hooti for over 14 years. The prices are super reasonable, and you will always find something, might not be what you went for, but I guarantee you will find something that will make you say «How did I ever live without this in my life?» The owner Alison is the best! She is always willing to make a deal… and every now and then throws in a freebie for my kids. And all her staff super friendly and helpful. This place is worth a visit… anytime.

Hooti Couture will definitely be in my rotation of vintage shops.
if you’re into metallics and sequins and glitter, you should be able to find something great in here. the items in the shop range from poorly made costumes and cheap looking club wear to beaded evening wear to some really unique and well-​made pieces.
really good prices for the neighborhood, for sure, though there is definitely some junk mixed in here. still, i went in today and walked away with 2 amazing pieces — a really dramatic polyester dress with a georgia o’keefe looking print on it, and a really unique slouchy cropped brocade jacket with weird clips on it. both were 25 bucks.
the pricing here is really odd. very few of the items had prices marked on them. this was particularly odd because they were having a «sale» going on. it wasn’t clear exactly what the discount i was getting was, since there were no original prices. still, the prices are good enough that if you love something, you’ll walk out with it.
many people have posted here about the owner. when i went into the shop there was another employee working who was very hands off. though she set me up with a dressing room, she didn’t hover over me and comment on everything i tried on, which was great.

Hooti Couture is a tradition for me and one of my friends. It’s not just a shop, it’s an experience!
Not only does it have the treasure hunt, anticipation-​for-​a-​great-​find ambiance, it has Allison!
Allison, the vivacious owner, is definitely part of the allure and not because she is a former model who has published a memoir.
Allision’s customer service skills are fabulous. She’s chatty, fun and she will take her own belt off so you can try it on with whatever piece you are contemplating purchasing. However, she may also tell you something looks great on you which your friend will not let you buy.
Allison also bargains which makes EXPERIENCE even more fun. It’s a hit and miss like all vintage stores, but with Allison there it’s guaranteed fun!
You’ll find unique items there. Most recent treasures found was a 1930’s dress for my friend and a stunning brooch for me. Definitely pop in for a browse!

A very fun selection! «Fun» sometimes borders on tacky, but styling makes all the difference. Very fairly priced.
Yes, the owner can be intense and excitable but compared to all the shop girls that are cold and bitchy, she’s a dream. And she’s sometimes willing to haggle!

I didn’t buy a thing. Only because thrift stores are hit or miss.
The service was impeccable. The store owner who served as cashier was just about as friendly as anyone you could ask for. She was walking around, helping people try on coats, engaging with customers in a very genuine way. She recognized several frequent shoppers while also carrying on small talk with new customers. I felt like I could have a cup of coffee with her and enjoy the conversation.
There was a great selection of clothes especially leather jackets. I loved the dresses and the accessories. I couldn’t find much in my size and many of the accessories looked like similar pieces I had. I will be coming back! This is a true gem in the neighborhood!

I love Alison and I visit this store ALL THE TIME. Amazing prices, amazing pieces. Alison is a fascinating woman. I just adore this whole place. If you love vintage and you haven’t visit HOOTI, you are missing out BIG time.

I stopped in at Hooti on my way back from the Prospect Park farmers market (huge plant in tow). I actually almost walked by, but it seemed like a cool store, and being new to the area, I like to see what’s around. Allison, the owner, was super friendly and helpful – she even cleared some space for my plant to hang as I shopped. After I’d been browsing for a bit, she suggested some things to try on and she had obviously been taking note of my style because she pulled things in the right size and style. I think the selection was great – though the majority was mostly from the 80s to present. I’m a size 10, and there were plenty of clothes in my size-​range, which is not always the case. I ended up trying on about 15 items and purchased a blazer, cardigan, and romper totaling $ 75, which was a great deal. I’ll definitely stop in again.

Vintage stores don’t get better than this. My friend and I walked in looking for 1920s style and within 30 minutes we were both decked out in full costume for $ 100 bucks each.
Hats, gloves, dresses galore and jewelry.
Service amazing. Owner super helpful and fun.

What a gem:)
It was love at first sight with Hooti, Allison and myself! It was a random trip as I was visiting from Chicago for Fashion week and happened to stumble into the store. I have a background in retail management and tend to be a prude of when it comes to store presentation. The selection was amazing, and the service and attention to detail was perfect. Allison knows her store and she knows how to style perfectly for her customers body type. We had such a good time hours had pasted and everyone in the store was still having a good time!
Can’t wait to come back to visit!
Redgi

Thank goodness I am sometimes a complete space shot, and took the wrong bus. By the time I realized it and got off, Hooti Couture was directly across the street with a 50% off sale sign in the window. I figured why not. At least it would be a few minutes in the air conditioner.
And then I walk into one of the raddest stores completely by happenstance. The owner is a totally awesome woman, who is bright, confident funny, and quite frank; qualities I really appreciate and admire. Besides just being totally awesome and dressed fabulously, she was very helpful at suggesting clothes and shoes that would likely fit. I ended up leaving with a gorgeous red dress and an extremely unique green shirt. And a ton of love for this place.
I am totally coming back, and it won’t be because I took the wrong bus next time.

What can I say? I love this store.
Every single time I go in, I find something I just can’t live without.
Both the owner and the other saleswoman and spunky, fun, and enthusiastic.
I found a zebra Ralph Lauren trench, several lovely jewelry pieces, and a hot pink quilted Bolero there, all for very affordable prices.
Amazing selection, a staff that goes over and above, and prices that won’t leave you with nagging shopper’s remorse.
This is a must stop if you’re ever in Brooklyn.

I just met the owner, who’s a former model btw ;)
and she’s the sweetest thing in the freaking world.
Huge fan. Super friendly place with lots of different stuff.