D.O.C. Wine Shop

Great selection. However, every time I come here and ask for a recommendation or even a simple question, I get scoffed at. Sorry I am not a sommelier.

Best wine shop in the area. Always great suggestion and prices and jose the delivery guy is the best.

Most of the staff are well informed and willing to spend time explaining your potential purchase
The store itself is beautiful which makes for a happy shopping experience and the wine available is 5 Star
Prices are generally fair though occasionally slightly (I’m talking slight, like 50cents maybe a dollar) more than other stores or online (believe me I checked) — what makes me not mind this though is that the wines are kept in wine happy environments (no wine stupidly stored above a blasting heater) so your purchase is always delicious
Why not 5 Stars?
Most of the wines are more than $ 15 – 20 before tax, and even though they have a entire long table devoted to $ 10 wines I’ve tried them all (don’t judge!!)… and can’t say I love any of them.
So, when I’m looking for a reasonably good bottle to share with my sweets on a Tuesday night I head to Roebling wine and Liquor. When I want something guaranteed delicious to pair with some pan seared sea scallops I’m heading to DOC.
Did I mention they deliver, for free? And it’s fast? I’ve talked myself back to 5 stars, more like 4.8 but I’m rounding up, because I want them to stick around, and they’re overall awesome.

I’ve been yesterday to that place. Place is looking very very good and service was friendly. Very nice store.
This being said, I did’nt find really what I wanted and the advices were a bit off. Not so knowledgable.
I wanted north Rhone, and nothing from there. I was advised some Burgundy from Alsace :-)
And then was adviced a Primitivo di Manduria, as THE primitivo. And really have not been impressed at all. Neither by the wine itself nor by the fact that Primitivo must come from Manduria.
If I’d be around, I’ll stop by to feed them back. No drama at all. I would give it 2.5 stars but I can’t so I’ll stick to 2.

Just walked by this wine shop to witness an unfortunate sight. The owner was belligerently screaming at a girl. It looked like he had a problem with something being in front if his shop. I.e. It was not yet open. The young lady said that she would take care if it immediately for him. And she did. However, the owner still continued to berate the poor girl even after the task was complete. Red faced and scream, the girl finally just decided to walk away. I’m so sad I witnessed it b/​c I shop there frequently. Not anymore. No one who behaves that way toward anyone is not good enough to have my business. Oh and the crazed man the was yelling was tall with all grey hair. I have noticed others don’t care for him is well in other reviews.

I can’t think of a more inviting liquor store. This wine shop has a good selection of wines from all over the globe and various mid to top shelf liquors. The décor goes a long way in helping me overcome my indecision while purchasing a wine for a dinner party, for myself, or any assortment of good bourbons and whiskeys they have on the back shelf. It just seems like any decision I make will be the right one.
The staff is friendly and of course the prices are a bit high but this is standard for the area and NYC.

Beautiful store, great selection, good music. Really terrible customer service; knowledgable but not friendly. Answers only what is asked. Would give 3.5 if I could.

Ooh la la. I love this place. The selection is fantastic and surprisingly well-​priced considering how bougie it seems. The male owner is always nice and welcoming and often gives me good tips on the temperature of the wine, time, to breathe, etc.
The only problem is that I come here too much… but I don’t see nothing wrong with a little cheese and wine.
If you happen to live in this vicinity, this is by far the best wine shop in Williamsburg.

Too far a hike for every day but a much-​loved treat whenever I am over on this side. The shop is well-​curated in both selection and aesthetics, the employees are knowledgeable and easy-​going and their selection hits a lot of marks. You could grab something for dinner or a gift equally well, have a lot of price options, and easily find yourself uncorking a new, unusual wine with little effort and there are enough familiar wineries stocked that it doesn’t feel like someone just trying to be eccentric or grandstand. So far, I’ve been happy with every purchase.

I’ve stopped picking out my own wine. I just walk into DOC Wine Shop, tell them my price range and what I’m eating with the wine, and let them do the pickin’. Everything they have suggested is anywhere from very good to amazing. Almost all of my favorite wines are from here. They’re a bit pretentious about their wines, but it’s part of the charm and personality of the place, and I wouldn’t have it any other way. If you want California wines, this isn’t the place to go, but they’ll point you to something else that is just as good.

Its a pretty shop. They know their wine. Not exactly cheap, but they know what they’re talking about, and i appreciate it that they keep a selection of affordable wines besides the fancies. I stick in the 10 – 15 $ land and have not had a bad bottle yet. My sweetie’s borne the brunt of silver haired curmudgenon’s charmless snobbery. Speaking for myself, i’ve had nothing but to-​the-​point helpfulness, and its a nice option to pick up a bottle of wine on the way home. For regular booze, I say stick with Primo at Roebling around the corner.

No good for vodka
Owner was pretty rude so
Just buy somewhere else.

Not your typical wine shop here. I’m amazed at the depth of D.O.C.‘s offerings, not to mention their reasonable prices (for NYC). This is one of the few places I know to source a bottle of Ribera Del Duero Arzuaga. Last time I was in there I was chatting with Paul. He’s always convivial and knows his stuff when it comes to booze. Like one of those used book stores that’s been in the neighborhood for 75 years, I could spend a lot of time in here pouring over each selection.

Stopped in here after dinner, and to my surprise, was in wine heaven. A couple of things that I appreciated…
Very large range of wines, not your usual suspects, and some fantastic pricing for things I never heard of, but wanted to try.
Owner was very helpful after I gave him my totally rudimentary description of what I like. Moscato d’asti. He pointed me in the direction of a couple of bottles, with one shining recommendation. I tried it last night, and it was to die for.
Descriptions for bottles are well written and very helpful.
The interior. Does it matter? No probably not, but I would come to this place just to stare at the ceiling. It is such a pretty and well thought out space that it makes me want to hang out and read about wine all day. Ohhh, so thats why its so nice in there. aha!

I live very close to D.O.C. and was really excited to find a place that is not only the most beautiful wine shop I have ever been in, but also didn’t have the intimidating prices that you’d expect in such a sophisticated setting. The first time I went in a lovely woman helped me, and made the experience great. The second time I went in Paul was there.
Paul is the «pretentious grey-​haired man» mentioned in an earlier review. Not only do I concur on the pretention, I can also say that he established himself as racist towards jews within the first 3 minutes of our conversation, went on a rant about corruption in their community, and actually told me to train my dog (who came in with me and even got a treat, which was cute) to bite them! My dog is a darling and cowers away at the hiss of a cat, and he wants me to train him to bite the people in the hasidic community to accomplish his own agenda? I just wanted to buy a bottle of wine for a dinner I was on my way to! I was shocked, insulted and kind of disgusted by him, and when I called a few days later to see if they carried wine aerators (for a friends wedding registry), he immediately launched into a negative tirade about how they are «worthless, horrible things». I hung up on him. I do NOT need that negative energy in my life! From now on I’ll do a drive by and enter only if he’s not there. Just a jerk, and not very helpful.
BUT (if you’ve made it this far in my review, well done, I’m a wordy lady!) The shop is beautiful, the selection is lovely and wallet friendly, and everyone else I’ve met in there is lovely as well. Not to mention they let dogs in, which is a huge plus in my book!

the guy with the gray hair is pretentious.
he does know what he is talking about though, anytime he has recommended something it has always turned out to be good.
but shit, i could go to any wine store and still get a good bottle of wine. he probably isnt even trying to be pretentious, its just in his nature. but there is no reason to be a snob to people who drink cheaper wine that he doesn’t fancy.

This is the best wine shop in Williamsburg, as the owners are attentive and know their stuff. By the looks of it, you’d think it would be exclusive and expensive, but they have a great inexpensive selection.
They sell unusual spirits that make great gifts (and great cocktails) but the best feature: their champagnes. You can get all sorts of smaller vintage sparkling wines here for a very modest price. They don’t buy the big showy Champagne vintners, just the really tasty and special ones.

I just really like this place. The décor is kinda «eccentric-baron’s private italian villa’s wine room» but it works. Great selection, even on the cheaper end, which is great because I like wine but I’m broke.
EDIT: Actually, I find they are a little lacking on the sub-​$ 20 sections
Buy wine here, because if you don’t and they close I’ll be mad.

Great wine store — love the owner — he’s always very friendly and helpful. They have a pretty extensive international selection of wines and many of them are reasonable. I’ve never been let down in any wine suggestions/​recs I’ve received so I trust them completely.
P. S. The refrigerators aren’t in plain view but all the whites and bubblys are available cold.

Even though this place came first, I was motivated to come here after having a great meal with wine at PT. They had a great menu supplied by a wine selection curated by D.O.C., I knew partner shop D.O.C. would know their stuff.
Like everyone else, I needed to pick up a bottle for Thanksgiving. I asked one of their staff for help in choosing a wine, but first gave them the criteria:
1. Red, please.
2. Must go with cheese and everything else we’ll have for Thanksgiving.
3. On the smoother side, up to medium-​bodied.
He quickly pointed out a few wines that met my criteria from different regions (France, Italy, Spain). I ended up going with a lovely bottle of Terres Dorees L’An-something-something, just under $ 20 after tax! I could tell he was very knowledgeable about vino and felt comfortable going with his suggestions.
I proudly brought it to Thanksgiving and it was well-​received. A guest said, «Hey, this tastes good,» not knowing I was the one who brought it so you know it was a winner! Located next door to Dressler and down the street from Peter Luger, this enchanting little wine shop is a perfect addition to the neighborhood.