The Disney Store

I was walking around the mall this morning with the child I was babysitting waiting for another store to open, and we stopped outside the Disney store so she could peek inside at all of her favorite characters «sleeping.» The store employee noticed us standing outside, said «Good morning Princess!» just as enthusiastically as if they’ve been waiting all morning just for her to arrive, and asked if we would like to help them open the store. He went on to address the princess I was with, explaining how every night when they close the store, the magic goes to sleep, to every morning they need to bring it back. They had a big podium set up with a big Mickey magic book set up, and told her to wiggle her little fingers at the store and say «Let the magic begin!» She was very shy, but they were extremely friendly and helped her out, and voilà! Magical sounds were made, and the store officially opened! They even have her a little Mickey lanyard to thank her for all of her help. What other «toy store» out there does anything like this every single morning?! I couldn’t believe just how amazing the two employees were, and how wonderfully they treated the little girl! She felt so special after, they hands down made both of our days! Inside they had a little coloring station set up, and when we stopped by to color a picture, they commented on what a good job she was doing. It was exactly as if they brought a piece of Disney World straight to her, magical experience included, exactly what I would expect from Disney. A+ Disney and all of your employees for making everyday moments so magical.

My daughter and I enjoy shopping here. The employees are very helpful and kind. They always address my daughter (3 years old) as «Princess» which she loves. My daughter loves to watch the big screen tv in the back of the store.

I would rather drive to the Wrentham Outlets or even the Emerald Square Mall locations before ever going back to this store. And, I have.
It’s terribly crowded. You’re tripping over merchandise, displays, or other people’s children because they can’t be bothered to watch them. It’s The Disney STORE– Not a theme park, itself. Stop letting them run wild.
The staff is composed of fake, middle aged women who look like they’re ready to be put out to pasture. They don’t even look like they enjoy their jobs. The staff at the other locations looks happier and ARE happier without having to painfully force themselves to do so. When shopping at this location, I feel embarrassed and awkward and the staff had made me feel like shit about myself simply because I enjoy Disney Princesses. I’m sorry that I’m young, pretty, and haven’t been jaded by life like you have whilst you poorly feign happiness and love for a company and a message that you don’t even truly care about. You don’t care about Walt’s dream to have made people happy. You don’t care about making children or families happy. You care about your money and whoever you can make feel like crap because you’re forty and stuck in retail.

Will you be able to save Christmas, Disney Store? Will you have a «I HEART Troy» High School Musical T-​shirt in the girlfriend’s size? Do you even make High School Musical apparel for adults? How about Pretty Pretty Princess gowns? Or Hannah Montana wigs? Has the High School Musical on Ice tour been released on DVD yet? Can I get Amy Adams’ phone number, please? So many questions to answer, so few shopping days till Christmas.
Last time I was here, this place skewed young, tween or under, leaving us 30 year old+ HSM/​HM fans out in the cold. We’ll see if this has been rectified on a return trip, but for now, 3 stars.
In related news, Newsweek reports this week that the Disney Princess line of themed weddings is verging on a 4 billion dollar business. The mind positively reels…