Flock

Love shopping local, especially in the lovely South End. Adorable clothing/​accessories/​gift shop. I buy so many gifts for friends from here (jewelry, candles, mugs) and love the style of clothes — boho chic. It kind of reminds me of a more personal Free People, but you can also buy cards and various other goods.

Thank goodness for Flock! I realized that my dress was rather see-​through after I got to work. Flock is right around the corner, so I called them and asked if they had slips. They do! I was able to run right over, buy it, and wear out of the store. Thank you so much!

absolutely one of the cutest places where you can find some unique item for yourself. it’s a paradise for girls and women because there are a lot of beautiful bags and jewelery. visiting Flock you won’t be indifferent. it’s my own opinion and my recommendation for everyone.
as for me I bought a cute women’s bag and a bracelet and was happy I visited Flock.

I love this place!!! I would shop there every week if I could. Cute clothes and bags, amazing jewelry and home goods and many other nice things. The only down side is that things are pricey! But is like someone else said, I just can’t resist! I always buy something cute to bring home.

Stopped in very quickly after having lunch at
The ridiculously small portioned overpriced lunch at Coppa. But that’s another review! Flock has cute and different items. Definitely like anthropologie. I honestly wanted to stay and browse longer because I needed a gift for Mothers Day, but I was forced to leave because there appeared to be 2 or 3 dogs roaming or lounging in this tiny cramped place that annoyed the living hell out of me. If they didn’t greet your nether regions they were quite frankly in the way. Flock, you are a retailer not a rescue shelter and you must understand not everyone of your customers are going to be dog lovers for reasons you may not be aware of. The dogs are just too much of a presence in a retail experience. I know you have defended your reasons for having them in the store as you previously stated but I never saw your sign. I know that sniffing is how dogs figure you out but I’m your customer trying to shop and I don’t need strange dogs annoying me while I’m trying to relax, so I will probably not be back and you probably don’t care but you should, because i am your target market not the poor college student. I am hoping this review will not cause you to try and defend yourself because that’s a waste of time but help you to understand your customers needs better. Honestly, this is retail 101. God help you if someone trips over one of them and falls.

i love this store and that the women there are so nice to me. they make it fun and positive and they don’t pounce or force items on me. i just love that their unique clothing improves my mood. i most always leave with something because i can find what fits me and looks amazing on. it’s one of the only boutiques or places in all of boston without nerdass clothing. it’s really the only place i can count on that’s a sure thing. in addition, i like going to coppa across he street for wine and snacks beforehand, and then i can go play and shop in flock. awesome, awesome daytime thing to do!

I worked in Boston for a few years and Flock was my happy place! The place i would run to at lunch for a little creative inspiration and the place I knew i could find the cutest gift for a friend! I’m not going lie… sometimes i just stopped in to play with their pups if i missed my own, after working long hours in the city!
It’s just a absolutely adorable boutique that the South End should treasure.

Adorable boutique with unique items. They have a really great jewelry and shoe selection. Their clothes are a little expensive, but not surprising given how cute this place is.

This boutique is super cute with unique items. Great selection of greeting cards as well and the sale attendant gave me a tote bag with my purchase. A bit on the pricy side is my only complaint. If you like shopping at Anthropologie, you’ll like this place. Tons of gift ideas and a fun place to go with girlfriends.

I LOVE this adorable boutique. My biggest problem with Flock is that I go in looking for a gift for someone else and always buy something for myself! Fun, trendy jewelry, cute clothes (and shoes), and lots of unique accessories to taunt your eye and drain your wallet.

So disappointed. I walked twenty minutes only to find out they closed the day BEFORE Thanksgiving and failed to post it. Let your customers know in a more appropriate way!

To the crazy cat ladies and/​or real housewives of Wellesley: Stop complaining about the dogs. They’re SO sweet.
I love boutique shopping. I am also a college student. It’s a very unhappy marriage.
That being said, I really enjoyed Flock. I went for the first time yesterday with a friend. We b-​lined it to the sale rack and my friend wound up buying a really pretty dress for $ 30 that was originally marked for $ 110.
Even off the sale rack, for boutique clothing, everything was reasonably priced. It was too expensive for me (again, college student), but everything was priced as it should be.
Sales associates were really, really nice and helpful, and everything in their inventory was beautiful. I recommend stopping in.

I’m an unabashed fan of boutique shopping. Time and time again, I’ve spent my newly-​earned benjamins on one or two pieces of well-​made and timeless clothing when I could have easily purchased my entire spring wardrobe at American Eagle Outfitters.
Flock is one of those places that makes me want to take a second job. As it stands, I can only afford to shop here once or twice a year (or when they’re having a sale), but that doesn’t detract from the high quality of the clothes and service. Though the shop is relatively small, it’s packed to the gills with up to date, fashionable clothing. Some of it is super trendy, most of it is classic and timeless. All of it is well-​made and reasonably priced for the quality.
As for the service, the owners seem to understand that when a customer is shelling out major buckage for clothing, they expect a dedicated level of personalized customer service. Flock more than delivers on this count. Every single sales person I’ve encountered here has been polite and, more importantly, honest in their recommendations. Rather than making a quick sale, they seem to be more interested in making sure their customers actually leave the store looking good.
I am a fan.

I’ve been into Flock a few times, and I’m always impressed by their selections. Recently, it’s been all about accessories for me. The clothes are either not my style, too expensive, or something I can find in other places (ex. Free People). However, the jewelry, bags, belts and hair pieces are exquisite and unique. I’d scoop them all up if I had a money tree. Friendly as can be staff, and the location can’t be beat. I love having this kind of store around!

Beautiful pieces and helpful staff! Check this place out.

I just want to laugh at the previous reviewers about these «menacing» «barking» dogs. The dogs, Roscoe and Bo, are not only the cutest little pups in South End the owner rescued them… it’s really quite darling!
Anyhoo, about the real reason I’m reviewing is the beautiful store and fabulous clothing selection they have at Flock. The owners obviously poured their life into the design of the store and they have impeccable purchasing taste for each season. Also, the customer service is great! all the girls that work here are super cute and friendly!
It is pricey, but it’s completely unique pieces… and while most of Boston’s ladies think that Anthropologie is worth their money, don’t even think about it! Put your money into some really unique pieces, high quality and a local business.
There are good sales too. I continue to watch some pieces going down in price until it’s really low and I can afford it more. Gentleman, find out your ladies size and go buy her anything from here.

An eye for design, trends, and fun pieces, Flock gets my 5 star rating for their unique selection. With designers ranging from Lauren Moffatt to Corey Lynn Calter this unique boutique is worth stopping in. I have a range of beautiful pieces from this store, and always find something I love and can’t walk away without.
Yes, this boutique has expensive pieces, but take a look around and you can find clothing that is not break the bank. Go in expecting different designers, functional pieces, trendy clothing, shoes, bags, and more. They also have fun and funky jewelry from up and coming designers. Hard to see why this store has some bad reviews, but in my personal opinion, you must stop by…
Yes, they allow dogs into the store, and sometimes have their own dogs there, but I have never had a problem with their dogs. They have even grabbed additional pieces from downstairs that werent on the racks yet! Accomodating, chic, trendy, and great clothing!

60 bucks for a cotton tank top!!! I think NOT. They definitely have some nice stuff, but nothing seemed to fit right on me and the prices were just ridiculous for most things. A few items were reasonably priced, but the rest of what I saw was just outlandish!!! Buying clothing should not feel like robbery. Also, two barking dogs being there was not pleasant.

Great clothes, cute store. Heavy on one or two designers though so just be aware. The jewelry is really where its at though. My gripe here is that I walked in and was greeted by a menacing howling dog. The person working said something along the lines of they’ve been barking at people all day (so now this involves 2 dogs!) then just walked away. Im not really scared of animals, but if your medium to large sized dogs have been howling at people all day you should probably put them out of the public area. They were, of course, situated by the sale rack so i was unable to peruse for fear of auditory assault. I don’t really get this whole dog in store deal, but if you’re going to do it, do it right.

It’s stores like these that make me wish I was a millionaire. I would come here every weekend, try on every gorgeous dress they have, twirl around in front of the mirror, and then skip out with my arms full of stuffed shopping bags. In real life, it will be my new favorite place to browse, gush over amazing details like thinly cut shoulder pads in a perfectly flattering wrap dress, and eavesdrop on the bubbly chatter from neighborhood people popping in off the street.
Everyone is ecstatic to have Flock in the neighborhood and there’s good reason for that excitement. The collection of clothes and accessories is spot-​on trendy while still maintaining a look of relaxed comfort. You could easily find an outfit professional enough for the Boston office, another look that is unique and sassy enough for a night out, and then a comfy pair of jeans or loose sweater perfect for the weekend. I literally want to redo my entire wardrobe here. But again, that’s in my «if I was a rich girl» imaginary life. For now, it will be one cherished piece at a time, and then any bigger purchases will coincide perfectly with the direct deposit arrival of my annual bonus. Fingers crossed it’s a big one this year.