New England Running Company

This place was recommended to me this morning when I complimented someone’s sneakers.
Thought I would check it out & soooo glad I did!
GREAT customer service, variety & knowledgeable staff. I will be a returning customer
Mary/​Peabody

I’ve been shopping at this store for at least 6 years now and have become more and more loyal to them after each purchase. My aunt introduced me to the store a while back, and told me about their unique way of «fitting» you to a pair of sneakers. They watch you walk, run, evaluate your gait, your foot, etc, and then find the right pair of sneakers for you. In the past, I have picked sneakers by walking into a large sports store, and picking a few pairs of the most attractive sneakers off the wall, and trying them on, then taking home the best one. This has not led to good results. My feet are a little difficult, and so a few times, I bought the totally wrong pair of shoes and left myself with black and blue toes!
I trust New England Running Company to choose the right sneaker for me. Unfortunately it’s not always the color combination that I would pick off the wall, but 100% of the time, it’s the right fit– and that’s really all that matters. I’ve probably purchased 10 pairs of sneakers from them at this point and the one time that the sneaker wasn’t the right fit, they took them back and gave me a full refund. They also offer you a discount for being a repeat customer! The sales team is friendly, easy-​going, hard-​working and give great personalized service.
The people at this store are passionate about what they do. Whatever type of runner you are: casual and getting started, running local races, or even training for a marathon, these people will help you along the way. I’d never run the Boston Marathon until this year and was incredibly nervous about the upcoming obstacle. They gave me tons of tips and made sure my shoes were correct. After I finished the race with a great time, I know I have them to thank as a big part of the success. I will continue shopping here for shoes and recommend them to everyone I know for the rest of my life!

We absolutely love this store — it’s the only place we buy sneakers. The staff here are very knowledgeable and friendly. When I first started going here by shins were hurting badly during longer runs. What I didn’t know what that I pronate and their staff picked this up immediately and got me into a proper shoe. I haven’t experienced the pain since!
I believe their prices are better than Dicks or other major sporting goods store (admittedly I haven’t researched the prices). As a recurring customer, they always give me a bit of a discount. The selection is quite wide and they’ve added a whole other room for trail sneakers. I haven’t purchased any of the clothing or accessories, however, they have tons to choose from!
Again, we only shop here for sneakers and STRONGLY recommend this store to our friends!

This store is wonderful, not only because of its wide selection of good running shoes, but mostly because of the staff.
The staff will stay with you until they help you find the shoe that is right for you. They are very knowledgable about running! I took my pair – chosen by an associate – for a run and couldn’t be happier!
I recommend this place to anyone who likes running.

This place would make Nordstrom’s customer service trainer jealous.
They truly care that you get the best shoe for you. If you aren’t 100% thrilled, they’ll keep feeding you options. They were even more committed to me being totally happy than I was.
What other running shoe store takes you outside for a test run and watches your gait to make sure you have the right ones? I’ve never seen one.
I’m feel well taken care of every time I put on my new shoes.
P. S. Try the Feat socks. They are the bomb.

Being the owner of Up yer Flue Chimney Sweeps traction is top priority since I am often on peoples roofs. I have been buying solomon trail running shoes for the past ten years, and the only complaint I have had is that the laces snap rather quickly. My girlfriend went to New England running for her shoes, and I was rather impressed with the customer service so I figured what the hell… I’ll give it a go. I told the sales associate my needs, and he brought out a pair of shoes that have «sticky rubber». The best part is they cost half as much as what I been spending the past ten years. I have a huge chimney rebuild tomorrow, and look forward to being on a roof all day. I was also able to recycle my old shoes… may god have mercy on the poor bastard who gets those. I will probably see them on one of those Sally Struthers commercials one of these days. Thank you New England Running. I also enjoy shopping at a mom and pop shop… EMS will not be seeing me anymore.

I was referred to them by the people at my gym. I was having shin splint issues and needed to find out why. After analyzing your walking and running habits they bring out a bunch of shoes to try on. Very helpful and very informative. I never realized the Nike Shoxs I was buying were the root of my problem… never would of known had I not went. I highly recommend to anyone looking to correct a foot or running issue as well as new fittings!

I trust these people completely.
Went in there needing some running shoes, and told them what I liked. They had me dis-​shoe and walk for them. They told me that the model of shoe I’ve been buying for 10 years was exactly wrong for me.
They brought me out a few to try, including one from the same brand. It didn’t take long for me to find out they were exactly right. I wouldn’t go any place else at this point.

Very professional assistance here, and a very well stocked store. Got a pair of running shoes, head phones (yurbudz) and a nice outfit. A little on the pricey side, but you get what you pay for. Highly recommend!

The service here is amazing, the selection is great (but not amazing like some larger stores), the staff is extremely knowledgeable, and the prices can actually beat Amazon or Zappos! For example I paid $ 90 for my Brooks Adrenaline 11 whereas they were $ 100 from Amazon.
They start out by analyzing your gait, and then they recommend a set of shoes based upon that. Then they observe your run while wearing each set and explain if they’re a viable option.
Everyone is very attentive and quick, and will explain the science behind running gear if you ask.
It’s a great store and if their selection was larger, it’d be an amazing store. I hope they get lots of business and are able to expand!

I completely concur with the below reviews. This place was great — the prices for the shoes were not that far off larger retail chains, and the personable, knowledgeable staff was outstanding… I’ve been running for years, but hadn’t had my stride/​gait/​etc really checked out in a while. They do all this for you and then give you a wide selection of the brands available in the store for your particular running style/​habits. It was quite busy, and the really helpful lady also gave me the ten percent discount mentioned below. I fully recommend this place.

Going in to specialty stores like this can completely suck if your not a full-​fledged subscriber to the lifestyle they promote. Here, I was almost instantly at ease all thanks to the associate who helped me pick out a pair of running shoes. She was helpful, but not overbearing. I tried on at least 5 pairs of shoes and she never made me feel as though I was an interruption to her day. I was a little concerned of how expensive their selection might be, but it was all on par with Zappos. That was until I she rang me up with a 10% discount. Rather than let my curiosity get the best of the situation I happily obliged her generosity without query.
Comfy shoes. Comfy atmosphere. I’ll take it.

I work in Boston, and used to go Boston Running Company on Newbury before it moved. I heard great things about this place, so first stopped by when I need track shoes (trying something a little different). Now track is a whole different animal from what I’m used to (halfs and full marathons) so I was basically clueless. The sales associate was great and I got a nice little track shoe 101 lesson. I also managed to snag an extra small fuel belt on ridiculous clearance that pretty much made my day. I mentioned the track shoes were for a special world event for people with a certain medical condition (which I have) and they promptly gave me 10% off. They have also donated gift certicates to my friend who has fundraised for charity. A store that knows what they are doing and gives back to the community is pretty damn good.
You also get their total attention no matter how small the purchase. The last time I was there, I was looking for energy gels that actually wouldn’t make me sick, and the sales guy was very helpful and I ended up with a gel that finally didn’t make me sick and tasted good (CarBoom apple cinnamon)

Service makes a huge difference when it comes to shopping for something so personal as… running shoes. Anyone who takes their roadwork seriously needs the right shoes and the only way to find the right shoes is to spend some time, money, and get some good service.
New England Running Company’s selections aren’t cheap and maybe they don’t have as many models as a mega athletic store. But there is a highly knowledgeable staff who takes the time to assess the type of shoes a runner needs based on her/​his gait and mechanics. They take time to ask important questions to further assess a runner’s needs — like, how many miles a person does per week and whether the customer — like me — has had any running-​related injuries. That’s not the kind of treatment one receives at a typical sporting goods store and it’s refreshing.
Clothing and accessories are also found here, although the selection of men’s clothing items wasn’t extensive. For me, that was OK because my shoes are the most important things when I’m on the road. Prices for all items are a bit higher than similar stores… but, on leaving here you know you’ve gotten the right thing.
I’d recommend New England Running Company for just about any kind of runner… but it’s particularly good for beginners who want to run correctly from the beginning, and for the really serious ones who need really good equipment and service. Sure, it’s a bit more expensive than a department store, outlet, or sporting goods store. But, if running means a lot to you, you’ll be willing to travel a bit out of your way and spend a bit more. You won’t regret it.

I went here today for the first time on the advice of three random people that don’t know each other but know me and my recent addiction to running. So I thought I would trot myself over the bridge to Beverly on a rainy saturday and give it a shot.
They were busy for a saturday morning… alot of people out buying running shoes– although a few of the people there were school age kids so I get it with school starting up soon if not already.
Anyways One of the sales associates greeted me when I first walked in and said that someone would be with me in a minute. I was fine with that– they had four people working and they were all with someone that point. I didn’t mind looking around to see what they had in the clothing part while I waited. I got a few more steps into the store and another sales associate asked if she could help. I said that I didn’t mind waiting and I just needed a new pair of running shoes. She asked me what I was using and I showed her my feet and said I didn’t have a loyalty to that specific brand but needed good support as I am a new runner.
She proceeded to ask me to take off my shoes and walk so she could see how my feet supported themselves. After asking my shoe size she brought out a pair, that felt great, had me run in them, and then brought out two more pairs that she had me do the same thing. One pair was eh and I was torn between the other two pairs. Turned out the first pair was the best option.
Friendly staff, great selection especially for the small space they have (as others have mentioned). I would go back for sure!

Not all sneaker stores are created equally. And this place proves it!
I’m even hesitant to call it a «sneaker store» because they really do have all kinds of accouterments associated with walking/​running, from sweats to hats and gloves, to socks for all athletic occasions.
The staff was super-​helpful… even refusing to let me reach up to a high row of hats and doing it for me. I can tell they also want to make sure I was absolutely comfortable with my purchase before I left because a great sneaker store wants great referrals.
One thing I appreciated is that they allow you to purchase last year’s discontinued models at a pretty good discount… I think it’s at least 25%. Keep in mind, your sneaker is the most important accessory you can wear because it protects your feet over thousands of steps each day, so if you need high-​quality sneaks but you’re watching your budget, the discount helps and last year’s models are just fine.
I’m glad to know there’s a «real deal» running store in Beverly. I used to go to «sneaker depts» or major stores, or to sneaker stores where the staff was just well-​intended school kids who were more suited to just helping you try on the shoes rather than making sure they were the perfect fit.
So, I’m willing to shell out a few extra bucks and get the extra fine treatment at this place.

My credentials: =)
— I have now purchased 3 pairs of running shoes from NERC. (does anyone still call these sneakers?)
— I run about 25 miles a week.
— I used to sell shoes (3 years) at City Sports.
Okay, I’m not expert but I am knowledgeable enough to know about gait, type of pronation, average mileage of the different types of mid sole materials and I will say this: the sales people in the store are enthusiasts and they do know their stuff.
So, let me run off all the positives:
— the sales people are knowledgeable
— they are also very friendly and helpful
— they are NOT overbearing (big plus)
— they don’t over sell
— store is clean and well organized (tough to do in the small amount of floor space they are in)
— they give discounts on the previous season running shoes; yay!
— and, the kicker is they have had my size every time I have been in to buy shoes! (7 – 7.5; I know I have small feet)
And the negatives (they are pretty minor negatives)
— I don’t think they have sales on current models (please correct me if I’m wrong)
— Clothing selection could be better, but like I said earlier they don’t have a lot of floor space and this is not a big deal to me.
So, everyone, get up off the couch, running season is here; I hate running outdoors in New England winter. Grab your running shoes, from NERC, and go for a run!

Outstanding shop to get personal fitment.

This is just a great place to buy shoes. I bought a pair there, and they just watch you and bring out about 10 pairs of shoes, all of which are darn near perfect for you… the only question is what color you want. It is surprisingly competitive with other stores (i.e. Dicks Sporting Goods, etc) in terms of prices considering the fact that they sell the best sneakers.
If you go in there, you can get a really good pair for around sixty bucks. Just go in and tell them that you don’t want to pay much and don’t mind checking out last year’s models (if you don’t mind last year’s model). They’ll say that that is fine and they’ll help you find a perfect pair.
Don’t be intimidated by the fact that they are a specialty store and they have elite high school athletes there and that they watch you run and have you do all this seemingly pointless stuff. In the end, you’ll be satisfied and keep going back. And, as the other review says, you can try running in them before you buy, something you don’t get ANYWHERE else.

I’ve gone here for all my running shoes since I moved to Beverly — because they have a huge selection and help me get the ones that are right for my foot, gait, and training schedule.
They actually let you run in the shoes before buying — a huge plus. And they watch you run to tell if you’re a pronator, a supinator.. .or like me — just neutral. They ask if you have any particular problems or injuries.. .
And then they bring you about 30 pairs of shoes that will probably be good for you, and you get to try and run in each one.
I like that, and that’s what keeps me going here instead of trying to buy shoes at cheaper places (there are cheaper places, both online and elsewhere). Great personal service, and big selection of running shoes. Shoes for running. If you want shoes for boating, hiking, or biking, or squash, DO NOT go here.
I wish they had a slightly larger collection of clothing options.. .but shoes are their main thing.
This is an especially good place to go if you are new to running and are not sure what kind of shoe you need — they won’t let you down.