This rating is for the Berkeley Heights location primarily and secondarily Electric Beach Tanning Studio as a business. The 4 stars goes to the location and I would give 3 stars for the Business itself. Prices for the level three beds are actually really reasonable. I use the standup and feel like I get good color after one tan. This location is clean but I have gone to other Electric beach locations and they do not properly clean their beds. I broke out in a nasty rash from a lay down. Again the Berkeley Heights location does not seem to have this issue. The staff is real friendly and professional. They make appropriate recommendations for each client personally. Their tans also never expire. I’ve recently returned to tanning after 2 years and my tabs were still on my package.