Bicycle Village – Aurora

It hit or miss here. Never had a real great experience here. But it ok I guess. The first time I bought a bike here I picked it out it was perfect. It was the last one they had and they gave me a good deal. I paid for it they said they needed to tune it and come back later. When I came back there was a huge gouge in the paint. They gave me a more expensive bike for the same price. They said I could bring it back for a triad in later. Every thing worked out i guess. I had a similar experience last time. They pissed me off then fixed it. I’m tied of typing so won’t get into to all of it. But there was an arrogant sales guy there that Tries to make you feel dumb. Didn’t work of course it takes some one who is actually knowledgable to make me doubt my self. Tobie, Todd, Tyler something like that I forgot his name. White guy lots of product in his hair probably around 40 skinny about 5’6″. Real loser.

Brought my Gary Fisher Marlin in for a quote to replace the fork and get a major tune up. I got quoted $ 600-​$ 700 which happens to be right around the same price as the new Trek Marlins mind you. I took it directly to Adventure Cycle down Parker and got it done for $ 263. Only got 2 stars because the guy at the service counter was polite while trying to rob me.

Bought my first road bike at the Bicycle Village Tent Sale, and the staff has been great to work with as I got dialed in with the right fit. Randy, in particular, has been awesome to work with, and I’m really enjoying my new wheels.

Employee freak show today
I’ve shopped at this store before and found competent and professional employees. Today, there was a freak at the front door looking and talking to my son very strangely, a stoned employee that knew nothing about bikes, and a freaky cashier. Basically, almost everyone working at the bike sale today had no clue about anything and seemed like they were temping from their night jobs at the dispensary. A very uncomfortable experience. I would recommend another location or shop as this place has definitely gone downhill.

I’ve had a number of positive experiences with this store over the last few weeks. The mechanics have gone out of their way to ensure my bike is in tip top shape.
My best experience to date was with Randy in the fitting department. I came in without an appointment and he was helping a couple of other customers ahead of me. He quickly grabbed a coworker to ensure all of us were being helped. Ultimately, Randy took 30 minutes to assist me with refitting my old bike which I had loaned out to someone. Randy really went above and beyond the call of duty for a fitting. He made adjustments, recommendations that would make an even greater impact on my riding comfort but never did I feel pushed or sold.
The guy is super knowledgeable, service friendly and patient. Working with him reaffirmed my decision to buy my bike with BV and solidified my loyalty for years to come. BTW, I was surprised when he didn’t charge for his time. I think he knew he was winning BV a customer for life. Thank you Randy.

Excellent experience buying my new bike at Bicycle Village in Aurora. Starting with Zac, who was patient and spent time educating me about bikes and helping me to make the best choice for my level of experience. Then outfitting me with pedals and shoes, Zac took his time with me and never made me feel rushed. And then there is Randy! Never before have I been fitted for a bike until now. Definitely worth the extra cost to go for the premium bike fitting with Randy. Not only did he spend time adjusting the bike to fit me, but he also taught me how to use my new pedals with clips! Randy was a joy to work with and made me feel comfortable about going to a new level of biking! Over-​all a great experience. Thanks guys!

today was just an exceptional day at this store… from the guys in the repair dept. that really took care of my problem… once and for all!!!
and then there is randy… were have you been randy… for the first time in my life i have been properly fitted to my bike… thank you! not only that but the adjustments were right away… ok the broncos were playing and it was slow… hell that’s why i showed up when i did… :)
and the gentleman who works with the body and injurys… thank you… thank you for listening and helping me… i am grateful!!!
what a good day at the bicycle village… aurora!

So helpful. Although I am still fairly new to biking (5years) they talked to me very respectfully and positive. Amazing experience. Super knowledgeable technicians. Definitely will be back.

This place is awesome! We are new to cycling and have had excellent help in deciding which bike and accessories are appropriate. A bike fitting with Randy is a must! He is wonderful at figuring out what needs to be tweeked and knows how to listen! Highly recommend.

I bought three bikes last September in which they told me there were free tune ups with the bikes. I brought in one of my bikes for the first time to get a tune up and they told me that they can’t do it and that free tune ups are only from September-​Feburary. I told them that it wasn’t stated when I bought the bikes and they flipped over the contract and showed me in the fine print. I then asked them to put new tubes into my tires since both of them were flat. They told me each tube was $ 14 plus $ 7 installation for each tire while he was installing the first tube. I told him to just give me the other tube and I will just put it in myself since it only takes one minute to do. The guy did waive the installation fee but they were extremely rude there. I had filled out all this paperwork for my bikes and he while he found me in his system he couldn’t find what bikes I bought. I also had the receipt for the three bikes I bought with the model numbers and he told me he couldn’t determine what the size or style the bike was even though he had the model numbers. I also told them that when I bought the bikes they told me I should get a tune up every six months and he told me that wasn’t the case it only needs to be done once a year. These guys were great when I was shopping for a bike but it seems like since I have bought the bikes the customer service is terrible. I would never buy any bikes from this place ever again and I regret giving them any kind of money. I guess they don’t need return customers so they don’t care how they treat customers after they buy a bike. Must be nice to have so much money that you don’t need to offer good customer service in order to maintain customers. Stay away from this place their service department is way to expensive and they treat people terrible.

I noticed that a few other reviewer’s have commented on the lack of customer service, and I have to agree that this is what stood out the most for me on my visit today. When I walked in, I asked the cashier where the bike seats were located, he pointed with one finger and said no words. After mulling over the bike seats, I chose one and went to the back area where several employees were working on bikes, I stood at their counter for greater than 10 minutes waiting to be acknowledged to have questions about the bike seats, not one of the four employees back there acknowledged my presence even after making eye contact and verbally asking for help and I even waved at two of them to come towards me, but they turn their heads away. Then I walked back up to the cashier at to ask questions, he stated that he was only the cashier and does not know anything about bikes or supplies. I then walked up to a woman with an employee badge on, but she said that someone was outdoors on a test ride and that she could not help me. I then saw a man helping a woman answering questions for her, I stood listening to his conversation with her, when they were finished, he walked away and never acknowledge my presence either, so I followed him down the aisle of bikes and said excuse me I need some help. His response was «I’ll get someone Else to help you, I think I’m supposed to be on my break right now». He did send someone over to me two minutes later and the person said that he could not answer my questions about the bike seat, but that I could buy it, try it, and return it in 30 days with my receipt, if I did not ruin the packaging. I went back to the cashier and paid for the bike seat and told him that I was thoroughly unimpressed with the customer service in the store, and he laughed throughout the whole transaction. I was thoroughly unimpressed. Not sure these people know anything about bikes or biking merchandise. Like robots, very unpleasant experience. They have a very large selection of shoes, clothing, accessories, and an amazing selection of bikes ranging from a couple of hundred dollars, to several thousand dollars. There is a large selection of kids bikes and adult bikes.

Had an issue with a full price 2011 TREK 3500. The shock absorber was manufactured in 2008 but sold on a new, full price 2011 – 2012 TREK 3500. The shock absorber seized this summer. They said TREK sometimes uses old parts to build low end bikes.(if you call $ 699 low end)
Bicycle Village is resolving the issue and I am happy with their service.

Liam hooked me up. I have back problems, they raised the handle bars and redid cables on the spot. Excellant customer service. Shout out to Randy who recommended what to have done. Bought here will always do business here.

This store was terrific for one reason only, Randy! He should be accredited through a corporate office of some sort. I bought a used bike from a pawn shop and he helped me get a basic tune up and teach me some riding techniques. He also informed me of a spine curvature I have which contributes to me pain when I ride. He was incredibly knowledgable and very intuitive with excellent customer service skills. He really went above and beyond to help me understand basic cycling needs and I’m recommending him to my family, friends, and strangers. All bike shops have products but it’s the people who create an experience.

Randy is Amazing! I have had my bike for 4 years and really did not enjoy riding. Randy took the time to fit me correctly! He looked at my shoes (needed inserts), the cleats were off center!, he recommended a new seat (unfortunately only REI carried it), increased the stem length in the handle bars and the angle!
This company should value his knowledge and customer relationship skills! If he had not been so helpful and knowledgeable we would not have bought my daughters bike there.

Downhill (maybe never that great). This location runs large sales in the spring (usually March and then again in April). If you have shopped on BV before, you can get coupons in the mail. I remember being able to use the coupons for most items. Not this year (2014). This year, the coupon was pretty lame, really only applied to apparel, nothing you would really want. The prices on bikes are okay, and clothing prices are about par.
But prices on components and accessories are way above average. As you walk around the store you see signs saying 10% off, the problem is, everything is marked up by 10 or more percent. For example, a bargain basement road bike tire, Vittoria Zaffiro Pro, BV was selling for $ 31.99. That same tire online and at Performance Bicycles is $ 19.99. Those kids «Strider» bikes. BV has them for $ 109.99 and offering 10% off. The problem, Strider bikes normally retail for $ 99.00.
If you are looking for a low to mid-​range bike, the prices are okay. Customer service is very mixed. BV is sort of like the Safeway of bike stores in Denver. They sell to the middle, prices are okay, but you can probably do better, if you are looking for upgrades and accessories, as with most things, go online.

I wish I could give this place ZERO stars. I went in here in the middle of the week, there MIGHT have been four people in the entire store store and as many people working. I was in there for 12 minutes, yes, I was timing it. Not one person acknowledged me, not one employee said hello to me, not one person asked me if I needed help finding something. As a matter of fact, I did, I needed help purchasing two bikes, but guess what — NOT FROM HERE!
This is retail 101, greet the customer! If you are with a customer, GREET THE CUSTOMER. Earn the right to have their business.
I know I don’t look like the «typical» bike rider that frequents the store, but they could have easily made me into a customer for life, just by saying hello. It’s the simple things in life…
No recommendations for this place. If it got shut down, I wouldn’t know, nor would I care, cause obviously they didn’t care about me as a customer.

I was really uncertain about Bicycle Village after my first visit. Despite the hundreds of bikes on display, they couldn’t even show me the one I came to the store specifically to see because they didn’t have one on the floor in my size. But their biggest sale of the year was coming up the following weekend. After further shopping around, I called the store later in the day to check and make sure they would have the bike I wanted available at the sale. Yes, I was told, it’s one of three in their warehouse, still in the box and will have to be built for me. Yes, I was told, I could place a hold on it over the phone (and without giving out a credit card number) and it would be ready for me the next weekend. Yes, I was told, it will be on sale (although not as heavily discounted as the older models).
And so I arrived bright and early the following weekend at the big sale. While everyone else was lined up around a fence in the parking lot corralling last year’s models, I was standing at the front door waiting to pick up my brand new 2013 Trek 7.3 FX WSD. While I was there, I picked up some shoes and clipless pedals, which were installed for me that day. It just doesn’t get any easier.
I’ve since returned to the store several times for one reason or another. Each time I go in, the employees are helpful, friendly, and knowledgeable. I love the service I receive here and I’m sad to see other reviews with horrible customer service experiences. I know I will be back many times, especially because every bike purchase comes with a free annual tune-​up during the off-​season.
I’ve learned a lot from the folks at Bicycle Village. I want to incorporate more bike riding into my daily life and, for me, Bicycle Village was a great place to start.

I had never purchased a bike before, so the idea of throwing down hundreds of dollars on an unknown piece of equipment was a bit daunting. But I will say that my experience with Bicycle Village has definitely been a positive one.
I bought my bike at their giant annual sale. The assistance I received there ranged from pathetic («If you buy this bike, you’d definitely look cool.») to very helpful (explaining the bike, what it can handle, etc.). If you go, definitely talk to a few different staffers. It took a while to pay and put my bike through final inspection, but it went pretty smoothly given how many people were there buying bikes. Oh, and I got a pretty sweet deal out of it all too ($ 500 for a $ 750-​$ 800 bike).
What I’ve been most impressed with is the service after my purchase. They showed me how to change my rear tire (my bike has an internal hub, making it a bit more complicated than a normal bike) and replaced my seat without any issues (it had a bent rail I didn’t notice earlier). Bicycle Village also offers a free annual tune-​up during the off-​season for any bike bought at their store, which is pretty sweet, especially for someone who doesn’t know much about bikes.
I’m sure there are plenty of better places to buy a bike if you know a lot about bikes and want something more complex. But if you’re a novice or even moderately experienced bicyclist, I think Bicycle Village is a good choice.

As I mentioned in my tip, this is the first bike store that I have been in this year (2013) where I actually received some good customer service. At too many other places, the employees seemed more interested in their phones, or their laptops, or their conversations to actually help me. Granted, I may not have been giving out the, «Take my money, please!» vibe as strongly as they would have liked. That said, I have been looking at bikes (online, and in the less than helpful stores) for a couple months now. I had a pretty good idea what I wanted, but still had some questions to be answered, and was looking for suggestions.
The other day, a friend mentioned that he had purchased several bicycles over the years at Bicycle Village, and that it was just down the road from where we were. We swung by, and I was surprised that I had never noticed this place before. Upon walking into the store, my first impression was how huge it was, and how much merchandise was available. A salesperson, Mike, greeted me almost immediately and was quickly answering my questions. He was knowledgeable and friendly. He answered all my questions and made some friendly suggestions. Then he led me over to the far side of store and pulled down a bike. It looked great (pretty much what I had envisioned). A few minutes later I was taking it for a test ride (longer than I anticipated). When I returned, I knew I would be buying the bike. Mike again made helpful suggestions and we completed the transaction.
One minor complaint. The store said it would be ready in 45 minutes (replace pedals, adjustments, etc.). That was good for me, I mentioned, because I was pressed for time that day. I returned precisely 45 minutes later, but it was more like an hour and 5 minutes before the bike was ready. Overall, I purchased a nice bike at a reasonable price.