How natural it is, I do not know. There are a few natural ingredients mingling with chemicals in their products. If you want to despise me for giving up a few priciples, be my guest. What counts is that I am reviewing this«Mecca of Moisture» first. Ha! Bath and Body Works smells good throughout the store, so if you get headaches easily, stay away. Men cannot last in there for very long. They linger outside, embarrassed that they are tethered by an invisible leash to dominant females. B and B has it all: their famous hand sanitizers, which were just redesigned, forcing you to purchase a new hand sanitizer cozy; lotions, bath gel, candles, body sprays, room scents for sprayers and fancy-stick placers, bar soap, hand soap, footcare, baskets for gift giving, and facial care. You have limbs and crevices? Well, they have products for them. Some scents are seasonal. Most prices are decent; a few are too high. Hand soap and candles should not cost so much that you have to work overtime to afford them. Some stuff can be on sale, but not enough to sway me. It is also difficult to find things on sale, as the store is crowded with product. They do give you a coupon after purchasing something. It can be used in-store or online. I have just discovered that the travel sizes are perfect for presenting as gifts to preteens. Most of the employees are sweet. Sometimes you get one who has never used jazz hands. They are not outright rude, just lackluster in your interest in finding«Warm Vanilla» anything. I have a confession– both me and my younger daughter have been using my older daughter’s bath gel behind her back. I have to go back to B and B before she notices. Ha!