Pure Luxe Bridal

This was our first stop of the day for dress shopping for my best friend and her wedding dress. First off, anyone that greets us asking if we would like champagne already takes home the gold, not to mention this shop is beautiful. Michelle sat with us and asked details and was extremely attentive to the bride’s requests, and provided great feedback. This is the experience you hope for when going dress shopping, and sadly you don’t come across it often. The store was luscious and there are numerous options for every bride. All of us were able to pick out dresses for the bride, but Michelle actually picked out the dress she liked the most, and even said extremely encouraging words that we carried with us to the other shops (which none of them came close to the level of Pure Luxe). I highly recommend shopping here for your dress, Michelle is a professional and will make you feel extremely confident about how amazing you will look on your wedding day. They also had an experienced seamstress there to help with feedback of possible changes that can be made, she really opened our eyes to see that you can basically build your own dress! I do not live in Dallas but would love to have Michelle find me the right dress when the time comes!

I am going to go ahead and update this review by saying the service was/​is terrible. First of all you have me confused with someone else. I only said «yes» to one dress and that was after being highly pressured. When a store owner who is selling wedding dresses makes reference to a «cheaper» (btw was $ 2,200) dress you know there is a problem. She shouldn’t be thinking bout about the money. She should be thinking what dress is going to look beautiful on this girl? The fact that you feel the need to talk badly about a customer is so so sad and unprofessional. The dress I said «yes» to I didn’t realize was damaged and they failed to acknowledge it. Folks, please notice how she tries to blame me and my party for the dress being damaged. My sister and law was trying to make sure that the dress was in tact. Please pick anywhere but here. Good luck with your business, lady. You treat your potential customers like crap. Ps I have since purchased a dress from Terry Costa and was not pressured and was treated very well. Also the dress wasn’t damaged so that’s a plus.

Michelle was awesome! She is super attentive and listened to what I was and wasn’t looking for. She allowed my family and me to wander her store and pick out different dresses I liked, but she also suggested some for me to try on.
She takes amazing care of her dresses also. The ones on the rack were in impeccable shape which was nice because sometimes it’s hard to in-​vision what the dress will look like with out the frayed edges or beading roughed up.
Lastly I appreciated how honest, friendly and straight forward she is. I fell in love with a dress that comes with a certificate of authenticity, which I would have never known if she wouldn’t have told me!
I highly suggest going to Michelle if you’re searching for a wedding dress. She has a wide variety of gorgeous gowns. You’re bound to find something you like!

Great Tuxedo rental experience for Prom
My son looked great at a reasonable price .
Very helpful & knowledgeable staff assisted in navigating the process.

Pure luxe saved me from so much stress!!! I found a dress I loved and they were the only store in Texas that had it! Not only that but they let me buy it off the rack! Thanks so much!

Michelle was awesome. She worked with my budget and was so helpful and calmed my nerves perfect place if you want excellent service and local I walked in and walked out with the most perfect dress more then I could have asked for.

I came in to try on some sale gowns after receiving an email promotion. I wasn’t expecting much due to the location and outside first impression, but I was pleasantly surprised. After signing in, they ask you to wipe your hands and ask if you’d like water or champagne. I asked why the hand wipes, and it’s because they do sometimes sell off the rack dresses (items on sale) and hope to preserve their quality. I respect that, and it shows when they ask you to wear a slip and step into dresses instead of pulling them over your head.
Camron (Cameron? Kamrin?) helped me, who was a new hire but extremely awesome. She was very patient, very sweet, and very helpful. I told her my budget and she gave me a bunch of tags to leave on the hangers of dresses I wanted to try. I think I tried on at least 8! She helped me get in and out of each dress, which isn’t the case at other bridal shops. The store is small with 2 mirrors, so it’s a very personable experience. I believe you CAN walk in when it’s slow, but if they’re busy, they may turn you around. Everybody working was pitching in and helping each other out, which was a really pleasant sight.
I came back another week to show a different set of people the dresses I narrowed down, and I received the same awesome service. Although I didn’t end up buying my dress from Pure Luxe, I would highly recommend at least trying this store. I ended up buying a dress in Chicago with my mother (I live in Dallas).

I had a great experience at this store! They were so helpful and did not push me to make any decisions. They had tasteful opinions and really made me feel like a priority and not just another appointment. I was their last customer of the day and they still gave me their undivided attention. I found my dress with their help and I can’t wait to return! They had a great assortment of dresses and awesome accessories to mix and match. Definitely recommend!

They are a small boutique, but have beautiful gowns and no pressure to buy, buy, buy as I experienced at Demetrios in Frisco. They let me try on as many as I wanted and I thought it went really smoothly even though there was another bride in the store at the same time. And I found my dress! Wholeheartedly recommend this shop. BUT make an appointment. It’s absolutely necessary.

This is the worst establishment for a bridal/​bridesmaid dress: I came in with a friend who is getting married in Dec, no greeting at all, after perusing for about 10 min the owner Michelle comes over and ask can she help us with something so my friend tells her she is looking for a gown, she leads us to this rack of dresses ($ 1000), mind you she hasn’t asked what’s her price range ($ 5000), so we advised her of that then she proceeds to look us up and down before leading us to another rack… the coup de grass is she threw us off on one of her sales associates after showing us to the pricier rack, suffice it to say we left after that! Wouldn’t give her 1 star. Reply to Michelle: Slander=Lawsuit! My name is Teresa Walton, you lost me on the rest, and if you read the review correct it states «came in with a friend».

Michelle is truly excellent at her job. I came in with an idea of what I wanted but she has an eye for what will look best on her brides. I tried on quite a few dresses and she was patient and she even shed a tear when I found my actual dress :-). A few weeks later, I had somewhat of a bridal emergency and I called Michelle right away. She was more than accommodating and helped me through what would have been a meltdown. I would not hesitate to recommend Pure Luxe to anyone because the service is excellent and the prices are VERY reasonable!

Very disappointing… and I never set foot inside the store!
I called this morning JUST to see if they had a certain dress in a particular color. I purposely called ten minutes before they opened because I saw that their boutique was by appointment only and I figured they would have an appointment at 11 a.m. when they opened. I was told in a somewhat rude tone to call back when they opened. So I called back at 11 and asked Kristen if they had the dress. As I figured, Kristen told me she had an appointment and would have to call me back after the appointment. I asked Kristen how long it would take to get a call back, I had to be back in Little Rock by 6 p.m., and she told me 30 – 45 mins. It is now 8:04 p.m. and I still have not heard from Kristen or anyone else from Pure Luxe Bridal. I had to leave without knowing whether they had my dress in their store. I don’t understand why Kristen would go through the trouble of taking down my name and phone number if she had no intention of calling me back… very poor customer service. I recommend that if you are looking for a bridal dress you buy from ANY OTHER bridal boutique. I had a great experience at Stardust, Circle Bridal Boutique, and the Bridal Closet.

If I could give TWENTY stars, I would! These one-​star reviews are completely bogus. I’m sorry that you require a size 24 or have catty, unreliable bridesmaids– that’s not the boutiques/​owners fault. Also, if you’re mad about them not taking walk-​in appointments, you have no common sense. They are a small boutique with only so many employees, fitting rooms, space, etc. How would you feel if you were a bride who made (and honored) an appointment and your session was cut short or neglected because of a walk-​in? You probably wouldn’t be very happy. I am not a confrontational person, but it really pisses me off when people slam wonderful, caring businesses because of PERSONAL issues.
On to my personal review: EVERYTHING was wonderful!!! Michelle took us as an appointment on Mother’s Day (I was her only apt.) to accommodate my very busy schedule. I felt so pampered and cared for while I was picking out/​trying on gowns. (Side note: her gowns are in PRISTINE condition– very well care for.) I fell in love with one, but had a different one, unavailable to all of DFW, still in mind. Michelle found it for me, and for a small fee, ordered it to the store within the week for me to try on. Long story short, I ended up with the one we ordered in. Michelle cared so much that she actually CRIED when I tried it on! I also purchased a beautiful veil and earrings. All of the items shipped and came in on time. Plus, when I went in to pick up my dress and have a fitting, Michelle pulled out a beautiful black bracelet that she ordered specially for me (to match my black and white gown)! She truly went above and beyond in every way possible to make sure that my dress buying experience was perfect!
Michelle and her staff are true blessings to the bridal world. Thank you so much for your exceptional customer service, professionalism, and dedication to perfection!

LOVE, LOVE, LOVE Pure Luxe Bridal! I found the boutique online and scheduled an appointment with Michelle. I had an idea of what I was looking for, but wasnt certain. She let me try on gowns that appealed to me and then offered her suggestions and I am SO glad she did! I found an incredible dress that not only fit me perfectly, but came in under my budget! I was able to get a vail, head piece and dress for what I was expecting to spend on the dress alone! Michelle really turned the sometimes overwhelming experience of dress shopping into something that my mom and I will always remember! I cannot praise her more for her help and expertise and will certainly be sending all my friends to her! Pure Luxe is a MUST visit! Thank you, Michelle!

I had a great experience with Michelle at Pure Luxe Bridal in Allen. She helped me find the dress that was just right for me and I did not feel any pressure from her to choose the one the first time I was in. She allowed me to take my time and try on many different styles until I found what I wanted. I would definitely recommend this shop and Michelle’s services to any bride.