Iceland Overseas

Iceland is a British food retailer (850+ stores in the UK) which sells mostly frozen food (hence the name). There are some 14 stores in Spain operated by their local partner (Overseas Imports S.L.). They also sell products from Waitrose, another British retailer.
The concept is quite unique. Almost all food and drinks are imported to Spain from the UK (including bread, milk, soft drinks etc) while other foreign retailers in Spain carry a mix of mostly local Spanish food and some imported food (French Carrefour, German LIDL and Aldi). Iceland is different, it serves real fans who prefer frozen food from the UK over the fresh food grown in Spain :) I found a frozen paella (manufactured in Spain), it probably traveled from Spain to the UK and back!
The store in Torrevieja opened in 2008. All staff is English and they are always polite and helpful. The store is kept in good order. There’s a small café with indoor and outdoor seating. The location serves as a networking point for expats.
There’s an «Hablamos Español» announcement at entrance, looks like they want to attract more Spanish customers.
I shop here from time to time and I personally recommend beers and frozen desserts. Frozen ready meals are great too if you want to stock up some food to avoid frequent visits to food stores.
If you never visited Iceland — you really should, after all this is the only place in Spain where «Diet Coke» is «Diet Coke» not «Coca Cola Light» :)
It was fun to find out recently: Iceland the retailer operates three supermarkets in Iceland the country (since 2012).