Cheap and authentic Vietnamese cuisine. It seams fairly new. I have walked past quite a lot lately without seeing it but i happened upon it last month at lunch time. I had the best battered prawns i have had in a long time for starter and my girlfriend had some excellent spring-rolls. We both had Phở for main and it arrived with loads of vegs and herbs on the side so you could create the taste you like. Great idea but also very authentic. same way have had it served in Vietnam. The place are not that cosy, it looks like a lot of relatively modern places in asia though. The staff the day we visited are the mom and pop kind, very cosy and welcoming. Mom in the kitchen cooking ad dad out serving the guests.