Ice Cream Frenzy is slightly different from most Singapore crafted ice cream joints. First off, they are located in a HDB estate beside Ayer Rajah market in West Coast. Second, while most of the others have a trendy and upscale feel, Frenzy has a cosy and homely feel. They even have a corner with games and drawing materials for children. It helps that their home made gelato is also really good. Definitely not inferior to the other ‘cool’ places. Service is friendly as its a family run business while the owner is feels like a next door neighbour. Prices are reasonable too.