Rainbow Cinemas Elgin Mills

Although the quality of the picture was great (saw The Expendables 3), the upholstery in the actual theatre reeked of a combination of sweaty gym socks and a wet dog. My friends also thought the same. I almost threw up and I can handle quite a bit. Especially when there is no circulation of air in the room. Other than that, the price was fair.
Hire an upholstery cleaner!

When did we get so spoiled? So spoiled that a movie needed to be viewed from stadium style seating, in 3D, with the biggest sound, and might I add the biggest ticket price to match? What ever happened to enjoying a movie simply for the love of cinema?
Well, I’ll tell you what happened, it still lives and breathes here at Rainbow Cinemas Elgin Mills. A place where you can sit in a normal seat, still get the experience of seeing a movie, eating the exact same popcorn and soda you pay double for at larger theatres — and at the end of the day that same movie only costs you $ 5 on certain cheaper evenings.
Layer on the nostalgia factor that I can still remember being in the 8^th grade when this theatre was built and used to be a Cineplex Odeon and I’m hooked all over again. While it may be a ways away from where I live now, when I’m in the area again now, this will be the place I stop at for a movie!

It was like I stepped back to my Univ days… When days were simpler, no AVX, etc. Coming back to this theatre reminded me of how overpriced movies are at Cineplex. Why are we paying for more when we can watch this for less at Rainbow?
The theatre was clean and the staff was nice. I would like to come back on a non VIP day to see what it’s like though :)
The price for Tuesdays are very enticing. $ 5 !!! I think I’d come here for movies that I feel are more stream worthy… err I mean not as interesting!

Your typical small town cinema. No fancy D-​Box, or 3D here but it sure adds some nostalgic moments for me coming from a small town where the only thing for us kids to do on a rainy day; was go to the theater. Back then it was a one theater only cinema; this place has about 10 theaters all playing the most current films.
Perks — cheaper than the BIG named theaters and the treats are cheaper too. If you don’t care about newest chairs to sit in or a smaller theater with a smaller screen than this is a great place to come to enjoy a flick. Also places like these tend to not be so incredibly ridiculously packed so you can enjoy some breathing room with your entertainment.
Con — the only thing I could say is that it’s a little difficult to find if you are new to this location. The sign is easily visible from the street but you have to scour the parking lot a little. *hint* See Loblaws? IT’s at the opposite end, go down the stairs and the entrance it’s on your left.
The staff is very friendly and welcoming. I enjoyed myself for sure! :)

While this is no VIP cinema, it’s a great throwback to the simpler time sans Twitter sans Facebook sans Unilocal sans smartphones without being dirty.
As someone mentioned in their previous reviews, movies are about ½ the price of the normal SilverCity, Cineplex or ¹⁄₃ of the price of the VIP theatres yet still have the latest movies.
Overall, if you just want to see a recent movie without paying an arm and a leg, then this place is worth a visit.

Rainbow Cinema is good if you looking for a simple neighborhood style movie night.
Here you might not get the newest or latest movie technologies but at $ 5 Tuesday, $ 7 Matinée and $ 9 regular prices, I am not complaining! They still showing the new release movies anyway.
The inside of the theatre is clean and well maintained.
I might come here to chill on a hot summer afternoon when outside feels like it is 40c!