Showcase

If the mid-​day or late-​night TV info-​mercials failed to rope you in to buying the Ab Buster, the Lateral Thigh Trainer, the RolloStyler and ProActiv facial cleanser that changed Jennifer Love Hewitt’s life, I don’t get how a store filled with the same junk is going to be any more effective. To me, the whole concept of As Seen On TV is a last ditch effort to put merchandise you don’t need in your face again, in the hopes that once again you’ll be bored enough engaging in passive forms of entertainment to spend your free time and hard-​earned dollars on products with empty promises. As you walk through this store, info-​mmercials are playing on monitors around you. It’s super tacky. More than anything, it’s fun to point out stuff you’ve seen advertised on TV. It looks even more pitiful just sitting there in a box. Personal confession: I once got sucked into a make-​up info-​mercial ad when I was at home sick and lying on the couch. Sheer Cover Mineral Makeup seemed so revolutionary and amazing! The commercials showed people with red birth marks covering half their face get their lives and esteem back by using Sheer Cover. I dialed the 1 – 800 number figuring, why not?! It’s just 29.99 for a limited time offer? Of course, when you finally get an operator the whole story and price, of course, change slightly, as they race through fine print with you hoping you won’t pay attention to the part that says they’ll bill you and send re-​fills on a regular basis for the next 50 years… As I walked past a box of Sheer Cover in the store I wondered what it would have been like. Would my life have been any different? Realizing I am pretty happy with my life, and current cosmetic line, I left, without regrets.