Violet Pilot

Violet Pilot is a neat little boutique with a mix of a contemporary and vintage vibe, the crystal chandelier, the hanging vintage bulbs, retro velvet curtains and wooden crates used as shelves mix harmoniously with the racks of modern clothes, white spacious walls and heavenly scented home made soaps and other beauty products.
I was quite surprised by its location (as it’s such a great find) I would see it better suited in a more visited area because it’s very easy to miss it which is a shame, but I guess that is also part of its charm being situated in a not so common area. Violet Pilot have a great range of cute clothing a little on the pricey side, awesome sunnies and funky jewellery.

I love whats going on North Fremantle. There is nearly a seperate chic and more alternative strip to that of Market Street in Freo. Alongside Mrs. Browns and Flipside Burgers, there are also some lovely boutiques.
Violet Pilot sells clothes from local designers and a cute selection of shoes. A lot of effort went into decorating the interior of this shop to match the ethos of their sales and the whole ambience of their collection.
Its one of those places where you walk in and realise that you could very well like everything from the walls to the clothes on the hangers and the jewellery and accessories.

Violet Pilot is my latest discovery in Freo fashion boutiques, and it’s a good one. The clothes, by Australian labels and local designers, are fun and pretty, and they have a great range of accessories. It’s got to be their jewellery that is the biggest draw for me, though. I spent an inordinately long amount of time drooling over the beautiful golden necklaces, bangles and rings by Totomoto. I wanted every single piece. Yummy. The store itself is cool, too, with larger-​than-​life canvases bedecking the walls and red velvet curtains hanging from the ceiling to shield you as you try things on. It even smells nice, courtesy of the collection of tasty handmade soaps at the front of the store. The shop assistant, although very friendly, was a little too quick to tell me that everything I tried on was ‘soooo beautiful’ to sound entirely sincere. I get it, you want me to buy it. Now leave me alone before I listen to you and buy everything. Be careful, or you’ll fall into her trap and leave with a whole new wardrobe. I managed to escape with only a hat. She was right though. It is soooo beautiful.

North Fremantle isn’t your average place for a fashion boutique. There’s not too much in the way of entertainment in this area, aside from Mojo’s or Mrs Brown, so Violet Pilot is kind of like the diamond in the rough. It doesn’t really come as a surprise that Violet Pilot is not your average boutique. True, they stock a range of hand-​crafted jewellery, frocks by local designers, artwork by WA artists, and are channeling the kitsch and quirky vibe like a boss. But the real surprise is what’s upstairs — a beauty spa! The girls behind the store come from a variety of different backgrounds, including the food industry, fashion design, motherhood, travel and beauty, so rather than choosing one walk of life they’ve combined their love for variety and housed in under one roof. I love an entrepreneur who thinks outside the box!
Violet Pilot is a little out there in terms of fashion. The clothing in here is very bright, incredibly outrageous and made for the girl who considers her body a canvas for her personality. If you like playing dress-​ups with recycled and sustainable clothing, you’ll love spending time in this store carousing their racks of fluffy, floaty, puffy, sparkly dresses.
The thing I really like about Violet Pilot is their support of local artists. Sometimes they throw intimate soirees and exhibitions for artists who can’t afford to hold a large-​scale shindig. I’m fairly sure that everything in this store is Australian, a rare occasion indeed!