Incu Mens

I’ve always walked past this store and wished that I had a reason to visit and browse through the men’s clothing and accessories. It always looked so painfully hipster and cool and everyone knows I’m a closet wannabe hipster.
Yesterday I had reason to finally venture inside, on the hunt for a man-​friend gift.
I loved the clothing and yes it’s a bit on the spendy side, but I’ll live off lentils and dried crackers for a week if it means my man-​friend can walk around looking snazzy and I get to bask in the gloriousness that is his hipster-​cool aura.
More than the great collection of threads, what impressed me was the amazing service. Helpful and patient as I asked questions and looked at various sizes of the one sweater, the dude that served me was a delight. I really appreciated his kindness and genuine interest in me as he took the time to wrap my gift.
For those interested: the man-​friend loved the sweater, it fit perfectly and apparently I am «the best ever». Win huh?

Incu Men’s Flinders Lane is one of the most well curated menswear stores in the whole of Melbourne. Think Rag & Bone, Alexander Wang, Acne, Saturdays Surf, Norse Projects, Miansai, Moscot, The Hill Side, Melinda Gloss, APC… You catch my drift.
Prices are pretty competitive, and they hold rad sales at the end of every season. I’ve picked up a couple of APC items at half the price!
Come here if you’re looking for something stylish to wear, and if you have coin to drop.

Great store, the prices aren’t so great for the wallet though.
Still I found some awesome soft blue, soft chino jeans for $ 199
which despite being cool and all I didn’t get, well not yet anyways.
I still really want them. Wallets, watches, shoes I’m pretty sure too, are here
as well as designer and independent street press and the like. The store
lay-​out is pretty good, and one of these days I should actually buy some
stuff from here, instead of getting trapped into it’s vortex of appeal.
It’s always a sight that will throw me off track when walking down flinders
lane. I go in, even when I don’t need anything. I should tighten up and get
some shirts from here, Tee’s at least.

The perfect store. One of the best things about shopping as a guy is that you know what you need and where to get it. You walk into a shop with a mission and within 1 to 2 minutes have already walked out with what you came for in hand. Every time I have come to Incu it has been successful and is my first port of call when I need a new t-​shirt.
A really funny story actually happened to me here. I came in to buy a pair of booties (shoes) and when I got home for some reason my brother tried them both on and noticed that one was larger than the other. I went back to Incu the next day and explained the situation, at that point the store clerk apologised for the mistake and let me know that they would exchange the larger shoe for the smaller one. I told him that would not be necessary, I would like to purchase the other odd pair of shoes and my brother would take the two large and I the two small. To this day we look great in our matching booties.

Vanishing Elephant shoes! I didn’t even know Vanishing Elephant made shoes until I stepped into Incu and discovered their range of awesome kicks — the maroon felt VE shoes are mad. Anyway, that also says a lot about this menswear outlet of the Incu fashion family: it’s filled with labels you’ve heard of before but you can often find pieces and products you don’t see anywhere else. There’s loads of shirts and jumpers and T-​shirts and pants and sunglasses and wallets and other things for guys.
So what other labels are here? Amongst them are PAM, Velour, Paul Smith, Saturdays NYC, Modern Amusement, Wood Wood, Nike Sportswear, Rittenhouse, Our Legacy… Yeah yeah, the list goes on and on, and the prices range form mid to high end.