R M Williams

My family, being avid country folk from rural New South Wales, do love the RM Williams brand. Yes, you can get some just as good quality things for cheaper in other places, but there is just something about RM Williams that gets those country folk going! It’s like the fashion statement for the bush.
I absolutely love the rugby jumpers they have available, I’ve been wanting one for years just having brought myself to spending the cash on one. And the boots, yes, the boots are quite exceptional here. They last a long time.

I’m pretty much the least ‘country’ type person you can get. I’m all about the bright lights, big city, so it may be hard for the reader to imagine any reason for me (or themselves) to enter this store.
But there’s one: the boots.
While the clothing is all neat, button up shirts and beige slacks and cowboy hats, (I just cruised straight by) the leather boots from RM Williams are a thing of beauty. Made of leather and tough as nails (they’re built for the rough and ready conditions of farm life, after all), these are some hard wearing, comfy and well designed boots.
Despite being far from the target market, the staff didn’t bat an eyelid when myself and my heavily bearded, heavily hipster BF came by to check out the boots, and they were SUPER helpful.
No, the boots are not cheap. But put it this way: you’re supporting an Aussie (wait, a SOUTH Aussie) business, and these boots are likely to last you 10 or more years. I wear mine constantly, even teamed with cute dresses over summer — they’re some of the best music festival shoes of all time.
News alert: you don’t need a horse to shop here.

RM Williams is the quintessential Aussie cowboy brand. Coming from rural roots, RM’s never lost the outback quality to its design and style. Boots, shirts, belts, jeans, hats, they do it all short of a lasso and chewing tobacco. Yet, like Dave says, RM Williams has expanded to embrace the cosmopolitan market.
The city store is the best place to see the cosmopolitan side of RM Williams. You’re unlikely to find something you’d be happy trudging around a paddock in here. Everything is stone cold smart. The shirts and pants are elegant and simple enough to wear casually or out to special events while the accessories compliment this laidback but consistent style with aplomb. I treasure my RM belt. The boots and shoes are the real gem of RM Williams. The footwear is so ornate and fine that you might think twice about wearing it on your feet. Everything still retains that earthy, stockman kind of vibe about it.
My one criticism of RM Williams is that as much as they like to pump themselves up as a totally Australian brand, a lot of their leather and manufacturing has been outsourced overseas. It’s understandable for such a large business to take this route, but it’s a little deflating to thrown on ‘genuine Aussie clothes’ that were made in China.

An Australian institution, as well as an honest to goodness legend this guy started off as a swag-​man, which is more or less old school Australian for a person of no fixed address, and he ended up owning and running a multimillion dollar clothing empire. He comes from the North of Adelaide, a strange and isolated little place called Jamestown where the people were once so afraid of progress they would run you out of town if you were anything but one hundred percent dinkum normal Australian white bread all the way; and who knows if this is why R.M. hit the lonesome trail and skedaddled out of there? He ended up in Adelaide, the capital city of this fair state to get himself an education.
Flash forward a few years and he was sure he could do something with his life to help cattle men and horse riders have a nice day, so he went into the production of boots. Leather boots. He did very well with that, and soon moved on to clothing that could survive the outback and the hard life of a drover — and still make a fellows arse look good. The thing about R.M. Williams’ clothing is this: it tends to make a bloke look pretty darn sexy. Sexier than a cow or a horse, especially to the women folk. This proved to be good for the economy. It helped R.M. make his first million dollars and become one of the quintessential Australian brands.
Over the years they have had great moments in business in Australia, expanding bit by bit. The best secret about R.M. Williams’ products for Adelaide folk is the outlet store. The city based store at what was once called ‘The Gallery’ when shopping malls were all the new rage, is a fine store and they treat you very nice in there; but if you are not so rich as the folk who buy all their clothing there, make your way over to the ‘outlet’ stores there’s one at:
R.M.Williams Outlet Store
5 Percy Street, Prospect
(08) 8344 8191
as well as the
R.M.Williams Factory Shop,
121 Frost Road, Salisbury
(08) 8259 1090
(08) 8259 1090
just for the record.
Everything to make your potato pie of a fellow look like a dashing hunk of John Wayne for a high end fashion price. But you only have to kit him out once with one outfit to make him look like this, and he will forever be branded on your mind as an outback hero, drop dead gorgeous with the cutest arse you ever did see.
Shirts, hats, boots, belts, pants… everything to wrap him up with, and then rip off of him because it makes him so magnetically handsome.
Talk about your sex bomb!